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Marketing that makes sense.
Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.
Streamer
We’ve worked alongside the team at Streamer since October 2018, increasing brand awareness, allowing them to concentrate on their work: streaming live events to a wider audience. Live Streaming used to be complex with varying quality but not anymore. The Streamer system is user-friendly and enables any live event to be streamed to…Read article
Local collaboration
Working with fellow Worcestershire Ambassadors, we’re supporting the team to plan and promote the latest initiative from the group. Alongside West Midland Safari Park, we’re managing the communications for the launch of the first ‘families fun day’ out for the Worcestershire Ambassadors. Families from around the county will have the chance to enjoy the delights…Read article
The Cotswold Way
Start your working day the Cotswold Way, with business over breakfast at The Swan, Broadway. Feedback from attendees at Cotswold Business Connections has been really positive so far: A fantastic meeting, really enjoyed it. You have something special here! Paul Myler Owner, Cloud 9.0 & Whichonetobuy Ltd. I can highly recommend Cotswold Business Connections as a…Read article
Increasing media relations
You Do Better have worked with Sprint Group since October 2018 and have worked together to increase the team’s online and print presence using tailored and well-placed editorial and advertising as well as securing shortlisting for sector awards, strengthening relationships with the media and focussing on their brand. Sprint Group are a progressive company based…Read article
PR: how can it be measured?
For an industry that’s purpose is to impact brand reputation and public opinion it can be really difficult to accurately measure the effectiveness and impact of your PR activity. It’s tricky although there are a number of ways that it can be done. Measuring your return on investment for public relations activities is possible via coverage, content,…Read article
The power of words
Words are very powerful and they can make or break a day. Literally. Many years ago, under the management and guidance of Andrew J Hancock, I was introduced to business coaching with Ned Skelton (whom I remain in contact with today) which I still value many years on. I now work with Alan Clark from…Read article
PR Partner
It’s official! County Lifestyle and Leisure Magazine have partnered with us, to bring their readers an insight into how public relations works, a monthly feature on business leaders in Worcestershire as well as support our innovative local firm. Named one of the top 20 UK Lifestyle Magazines by FeedSpot.com, the magazine are building upon their…Read article
Freelance: is working from home the new black?
Flexible working is not a new thing, but in recent years the presence of it has increased and it is no longer being perceived as a luxury, rather a necessity. There are a number of reasons flexible working environments work. Firstly, it allows employees (or freelancers) to tailor their workload around their life, in turn…Read article
Live and kicking
Our clients at Streamer have had a great start to the year with projects ranging from India Britain Trade Expo, the Moreton Hall Business Lunch with Sir Malcolm Walker CBE, founder of Iceland Foods Ltd, to a Christmas show streamed from the award winning Theatr Clwyd to live audiences across the World, both on…Read article
Love not hate
Last week, Ruby visited The Guildhall Worcester to interview the Mayor, Jabbar Riaz for our ‘In conversation with’ feature in County Lifestyle and Leisure Magazine. It was lovely to receive a mention in the Mayor’s column and a pleasure to meet the man himself, who really has had a varied and vivid year undertaking his Mayoral duties. Whilst Jabba’s time is coming…Read article
USP: Why it pays to stand out
Your unique selling point is what helps you stand out from your competition. Being able to distinguish your business from others, even if it’s a subtle difference, is what makes consumers remember you. So when you define your business do you put your USP at the front of your promotion? If not… why not? What’s different…Read article
OLPRO, standing out in the camping business
Daniel Walton and OLPRO have gone from strength to strength in the last few years, giving the outdoor industry a run for their money. The team at OLPRO are keen to stand out from the crowd and love everything about camping, encouraging us all to get out and about. This month, Ruby chats with…Read article