For an industry that’s purpose is to impact brand reputation and public opinion it can be really difficult to accurately measure the effectiveness and impact of your PR activity. It’s tricky although there are a number of ways that it can be done. Measuring your return on investment for public relations activities is possible via coverage, content,…
By Ruby Edwards1 min read
For an industry that’s purpose is to impact brand reputation and public opinion it can be really difficult to accurately measure the effectiveness and impact of your PR activity. It’s tricky although there are a number of ways that it can be done. Measuring your return on investment for public relations activities is possible via coverage, content, digital analytics and leads and can highlight areas that need to be improved. For more, head over to our latest article on LinkedIn.
