Words are very powerful and they can make or break a day. Literally. Many years ago, under the management and guidance of Andrew J Hancock, I was introduced to business coaching with Ned Skelton (whom I remain in contact with today) which I still value many years on. I now work with Alan Clark from…
By Ruby Edwards2 min read
Words are very powerful and they can make or break a day. Literally.
Many years ago, under the management and guidance of Andrew J Hancock, I was introduced to business coaching with Ned Skelton (whom I remain in contact with today) which I still value many years on. I now work with Alan Clark from Exponential Coaching. Leadership and management coaching remains a powerful tool for me and words are key to making the most of the opportunities it opens up to you.
Clean language was a tool I found really useful. I’ve rarely used the word ‘but’ since. Instead I’ve learnt to replace it with ‘although’. If possible. It’s a really small yet very powerful change in language and it allows a world of much more powerful words to flow.
Words are my business. They mean a lot to me and others. I try to go out of my way to use them wisely. I take the time to thank colleagues for their time and take a moment to write a small note, send a card or an email, text or pick up the phone to show appreciation. I write from 4 in the morning until 8 at night sometimes… writing SEO-rich blogs or articles tailored to sector-specific publications for clients who want to be placed in prominent magazines.
I am, however, not known for mixing my words and would prefer to ‘cut to the chase’ rather than ‘skirt around the issue’. In the world of PR this isn’t always the case, but it’s working for me and my clients. I don’t mince my words or waste their time. I charge by the hour and work really hard. And it’s achieving great results.
Recently, I used some strategic words (with way too much hyperbole again Nicky!) to thank a colleague for their kindnesses towards me. They went out of their way to help me, when they were really busy. Their reaction? They were shocked. They were choked up because it seems we’re not so used to people thanking us or saying the kind things (what is it that the great orator, Vivian [Julia Roberts] in Pretty Woman said: “the bad stuff is easier to believe”) So, why not make someone’s day and say what you want to say. Choose wisely and choose kindly, but go on, say it…



