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Marketing that makes sense.
Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.
Influencers and Brand Ambassadors: what are they?
The industry of social media referral marketing is increasingly becoming more and more popular, with brands plugging so much money into influencers and brand ambassadors that it is predicted to be worth between $8-10bn in 2020. Paying for influencers and ambassadors to shout about a brand online is a very effective way to attract new…Read article
Outsourcing your press release: 7 reasons why you should
It’s already 13th January and many of us are straight back to meetings, strategy development and an overflowing inbox. If you have an overwhelming feeling about your PR and marketing activities, outsourcing your public relations could help set you up for a year of success. A large majority of journalists (94%) agree that a press…Read article
Trust us.Trust us.Trust us.
You’re in safe hands. That’s our message in the latest edition of Business & Innovation Magazine. Having teamed up with Cotswold Web, we set about creating a joint advert that would showcase both our messages. Since 2018, we’ve worked alongside the award-winning Adwords, Bing and Web Agency, Cotswold Web. Established in 2008 as a private…Read article
What 3 words will define your business?
Words are powerful. It’s our key mode of communication, helping us to express our feelings and share thoughts of happiness, sadness and anger. Without words, we wouldn’t have been able to create the world around us, the reality we live in: we wouldn’t form thoughts or have the power to manifest ideas. We wouldn’t be…Read article
Never say no, says Carl Arnzten, CEO at Worcester Bosch
This month, in our regular business column for County Lifestyle and Leisure Magazine, our interview Carl Arntzen, the inspiring head of Worcester Bosch, is published. The article covers what it’s like to run such a large organisation, how he copes with it and what inspires him, along with Brexit and advice for a successful future…Read article
Breakfast Briefing: Our top 5 blogs of 2019
It’s been an amazing year putting together a content library via this blog, so you can catch up on the latest PR trends, tips to grow your business, collaborations, pay as you go PR and digital marketing advice. Therefore, we’ve decided to revisit five of our most popular blogs. Did you miss any of these…Read article
Invest in PR
In addition to video content, we predict that PR will be big in 2020. The cost of a few hours’ worth of work on editorial: pitched and published in the local press or a well-placed magazine, is far more cost-effective than advertising. Our pay-as-you-go approach makes it easy and affordable for businesses to try out…Read article
The talk of the town: TikTok
It’s time to pay some serious attention to the online video creating and sharing platform, TikTok, which has quickly become the go-to destination for telling the world about yourself. Despite its rapid rise, there are still plenty of people who aren’t quite sure what TikTok is. Here, we look at the Chinese app that debuted…Read article
Cotswold Business Connections raise over £1600 for charity
Our Cotswolds networking group raised over £1600 for Children’s Air Ambulance at the inaugural festive drinks and nibbles event hosted at The Lygon Arms, Broadway last night. Together, we raised over £1600 for local charity the Children’s Air Ambulance. Aiming to encourage and support trade in the region, local business owners Ruby Edwards, from You…Read article
Awards and their PR power
Reputation and recognition are vital for any business or brand. Awards can be the perfect method for improving both qualities, with even just a shortlist nomination working to prove authority and leadership within any sector. In some cases, businesses can also access additional benefits such as workshops, coaching and networking. However, for every award win,…Read article
One day at a time
I take one day at a time, says West Worcestershire MP, Harriett Baldwin. To find out more about what it’s like to be an MP, work in the Treasury, Ministry of Defence, Foreign and Commonwealth Office and the Department for International Development and how Harriett’s Mother inspired her positive attitude, read our latest interview…Read article
Delivering London skills locally
Having learnt from London-based global brands like Stella McCartney and Curvy Kate, we deliver interim campaign management and communications to businesses locally. Using our global experience with the big brands, we provide a flexible approach and easy access to public relations locally. The Agency works on a pay-as-you-go basis, making it easy and affordable for…Read article