It’s been an amazing year putting together a content library via this blog, so you can catch up on the latest PR trends, tips to grow your business, collaborations, pay as you go PR and digital marketing advice. Therefore, we’ve decided to revisit five of our most popular blogs. Did you miss any of these…
By Ruby Edwards4 min read
It’s been an amazing year putting together a content library via this blog, so you can catch up on the latest PR trends, tips to grow your business, collaborations, pay as you go PR and digital marketing advice.
Therefore, we’ve decided to revisit five of our most popular blogs. Did you miss any of these the first time round? Even if you didn’t, there’s plenty of stuff in them that’s worth taking a second look at.
So where do we start? How about something that many of us have been introducing into our business model in 2019, remote working.
1.You Do Better with us: Remote working is the future of business
Working remotely has grown exponentially in the UK (and worldwide) over the last decade. Its growth goes hand-in-hand with the benefits it attracts. For example, it’s widely reported that there are marked decreases in costs, travel and subsequent environmental impacts, sick days, stress and other negative effects on mental health and an increase in positivity, diversity, creativity, retention rates and talent-pool. Our blog was well-received and subsequently our pool of associates has steadily grown: allowing us to take on more work.
Revisiting the top PR trends for 2019
The world of public relations has been evolving significantly over the last decade with the rise of content marketing trends, social media tools and the growth of technology. PR trends themselves have changed the way we see public relations: just like fashion and technology, they are never static and are always changing at a quick rate.
2. Column Inches: Writing business features
You Do Better PR write a regular business feature in County Lifestyle and Leisure Magazine, curating words and images from a range of award-winning, inspiring business figures around Worcestershire from small innovative ventures to large PLCs like Worcester Bosch.
In April 2019, Ruby met with Carl Arntzen, CEO at Worcester Bosch, for our article about apprenticeships for Business & Innovation Magazine. Ruby returned to Worcester Bosch a month later to meet colleague David Hunt for an article commissioned by Business & Innovation Magazine, with a manufacturing focus. In addition, we look forward to publishing our forthcoming interview: In conversation with Carl Arntzen, in January’s edition of County Lifestyle and Leisure Magazine.
We write for a wide range of publications, locally, nationally and globally. Our work can be seen in a range of publications from The Guardian, Drapers, The Caterer, Catering Insight, The Metro, The British Dental Association, BritMums to more local press including the Worcester Evening News and the Evesham Journal. Ruby is also a contributing reporter for Business & Innovation Magazine and has appeared on BBC Breakfast TV, BBC Midlands Today, BBC Radio West Midlands and BBC Radio Hereford and Worcester.
3. Better Connected: Introduce Us collab with Herefordshire & Worcestershire Chamber of Commerce.
This was a joint piece with the Herefordshire and Worcestershire Chamber of Commerce’s Business Direction Magazine. Chamber membership has delivered a wealth of support to our growing business: we’ve certainly maximised our membership and our clients’ too. For example, together with our clients, we’ve been speakers at Maximise your membership events and the Women’s business forum.
You Do Better have also joined the Worcestershire 1000 initiative to promote our County: Worcestershire has so much to offer. Whether you are here to invest or to grow your business; whether you are here as a visitor or if you live in the county. Together a partnership of private sector companies and public sector organisations from across the county share the ambition to raise the profile of Worcestershire regionally, nationally and internationally. More about the initiative can be found at: One Worcestershire, and we look forward to joining their next campaign.
During the summer we brought together two clients for a collaboration resulting in a traffic-stopping birthday bus tour around London to celebrate the Company’s decade in business and showcase Kela’s hair charms. The article was published in the Daily Mail and The Sun. Read more about the PR stunt with Curvy Kate here.
5. Delivering London Skills Locally with Stella McCartney
We went back to basics with a week of work experience within the PR team at the renowned brand, providing once-in-a-lifetime opportunities for continuous improvement and first-hand experience in how the team deliver global campaigns, such as the recent drop of Stella #StanSmith 2.0 and the Spring 2020 collection. The once-in-a-lifetime opportunity provided time to shadow the PR, Marketing, Sustainability, VIP & influencer, Social Media and Media Management teams and how they work together to deliver projects and campaigns.
Having learnt from London-based global brands like Stella McCartney and Curvy Kate, we were able to highlight how we deliver interim campaign management and communications to businesses locally.
We hope you enjoyed revisiting our blogs. For now, we’d like to wish you a Merry Christmas and a Happy New Year. We look forward to bringing you new, exciting content in 2020. If there is any topic in particular that you would like us to include in our 2020 blog calendar, drop us a line: ruby@webdevserver.uk.
