What 3 words will define your business?

Words are powerful. It’s our key mode of communication, helping us to express our feelings and share thoughts of happiness, sadness and anger. Without words, we wouldn’t have been able to create the world around us, the reality we live in: we wouldn’t form thoughts or have the power to manifest ideas. We wouldn’t be who we are, or where we are right now.

Of course, many other forms of communication, like facial expressions and body language, do exist. So, while one word alone won’t necessarily have the power to change the world, three could.

Most of us have heard of the saying: “three is the magic number”, but does it have any value?

Our brains are continually seeking out patterns, trying to determine different meanings and combinations from the things we see around us. Three fits perfectly with this desire to understand the world. It is the smallest number that can create a group of words which not only have a distinct arrangement and rhythm, but also meaning.

Numerous studies have been conducted on the concept of three, many concluding that it is the perfect number for communication. One piece of research has found that a list of three is persuasive, although a list of four triggers doubt and scepticism, even reversing any initial positive emotion. Others have found the number to create a sense of completeness.

#What3Words

The perfect example of how just three words could change the world is the What3Words initiative. After experiencing the everyday issues of trying to get around, three school friends created an algorithm that divided the world into 3m x 3m squares and allocated each one a 3-word address.

Now, their precise addresses are helping emergency services locate people in need, supporting charitable organisations deliver aid and governments to allocate addresses while experiencing rapid urbanisation.

It’s evident that three words can change the world, yet how can they change your world?

Your three words

With the start of the new year, many business owners have turned their focus to their growth and marketing plans for the next 12 months. As we hit the height of the digital age, the emphasis on brand identity is more significant than ever and a substantial focus for businesses.

While strategies need to be thorough to create a realistic and relatable brand image, three words make the perfect starting point for clarifying your identity.

Using three words, summarise your business’s unique selling point. These must concisely explain why people should choose your products and services over anyone else. Those three words can be a good base point for creating your core identity. These can form tag lines, identify a focus for marketing campaigns or highlight the values you want to share through your PR strategies.

If you can’t pick out three words, then your identity isn’t clear, and it’s time to think about what you need to change. Think to the future and pick three words that show where and who you want your brand to be. From there, it becomes easier to pinpoint the steps towards your new-found vision.

Three words to help you do better.

When it comes to identity, public relations is the perfect tool. It’s vital for growing brand awareness in both B2B and B2C industries and can also guide the public perception of a business.

Enhance. Professional. PR.

As part of developing your identity, PR strategies can encompass content management, press releases and case studies to enhance the professional image of your brand. Creating content for a range of purposes is essential for keeping clients and consumers updated with your business’s developments while informing and selling to new customers.

Innovative. Collaborative. Business.

Media relations and communication is another innovative facet of PR that focuses on delivering a strong brand identity. Through successful pitching, editorial creation and communication, brands can share key messages that will not only create brand awareness in leading publications but attract clients and collaborating business based on shared values and visions.

Flexibility. Outstanding. Results.

One of the critical benefits of PR is the sheer flexibility that’s available. Public relations shouldn’t just revolve around content and media relations. Instead, it should work around your needs. Event management and project management is also available to be included in strategies, ensuring that all communication routes work together seamlessly and deliver outstanding results.

You Do Better

Make ‘You Do Better’ the three words that changes your business.

With You Do Better PR, you can access full-service PR to support your growth plans. Whether it’s improving brand awareness, sharing your brand vision or guiding public perception, we have the skills, knowledge and experience to help you.