In addition to video content, we predict that PR will be big in 2020. The cost of a few hours’ worth of work on editorial: pitched and published in the local press or a well-placed magazine, is far more cost-effective than advertising. Our pay-as-you-go approach makes it easy and affordable for businesses to try out…
By Ruby Edwards1 min read
In addition to video content, we predict that PR will be big in 2020. The cost of a few hours’ worth of work on editorial: pitched and published in the local press or a well-placed magazine, is far more cost-effective than advertising. Our pay-as-you-go approach makes it easy and affordable for businesses to try out public relations and see how it fits with their organisation.
At a recent business conference, Jo Fairley, owner of $100 million a year brand, Green & Black’s Chocolate, said:
Invest in PR because, along with excellent design work, PR underpins everything you do in business… PR is worth far more to you than a scattergun approach to advertising.
And we couldn’t agree more with one of UK’s leading female entrepreneurs. Jo was one of the UK’s youngest-ever magazine editors at the age of 23 and in 1991, became the co-founder of the much-loved Green & Black’s Chocolate. Jo was clear in her message about public relations being a lynchpin for her success.
Please give us a shout if you’d like to chat about public relations for you and your organisation in 2020.
