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Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.
Keeping up with the conversations | Colin Cole
In the next installment of our regular article following up on our conversations with business leaders across Worcestershire, we chat with Colin Cole the CEO from Lioncourt Homes and find out what’s new: The housing market has been a little more challenging since we last spoke due to the uncertainties in the wider market. As a…Read article
Synectics | Mike Forrester
This week’s word has been chosen by Mike Forrester, President of the Herefordshire & Worcestershire Chamber of Commerce: Synectics. a problem-solving technique which seeks to promote creative thinking, typically among small groups of people of diverse expertise. Another very apt word. After working with Mike, he says: I first met Ruby while being interviewed for…Read article
Iconoclast | Faye Hanks
This week’s word has been chosen by Faye Hanks, Marketing and Client Relationship Manager at Goldby Wealth Management LLP. Iconoclast: not the true religious meaning, it’s an interesting period in time where the iconoclast will thrive and enjoy the rebuild, hopefully for good, keep the good stuff we’ve learnt and say goodbye to the bad…Read article
5 Top PR Tips
Creating an effective PR strategy is more than just sending out a press release and hoping for the best. Powerful public relations is instead about targeting your consumers and stakeholders with the right message, at the right time. If done right, you can use your public relations strategy to attract local, regional and even national…Read article
Obfusticate | Nicky Godding
This week’s word has been chosen by Nicky Godding, Editor-in-chief at Business & Innovation Magazine: Obfusticate. Nicky says: It’s what some interviewees do when they are asked a question they’d rather not answer! Feel free to join in with our ‘word of the week’ initiative, which aims to add a little interesting content and some…Read article
Community engagement is vital for longevity
No matter how big or small, getting involved with the local community is paramount to a businesses’ longevity. It may not have immediate results, but community engagement is a substantial investment that sees multiple benefits for businesses that are willing to devote proper time and effort to it. This isn’t a quick win PR tactic,…Read article
Rahim Bas | Amiable
This week’s word has been chosen by Rahim Bas, Public Relations Executive at the Herefordshire & Worcestershire Chamber of Commerce: Amiable. having or displaying a friendly and pleasant manner. We think Rahim’s a very amiable chap. Words matter. Go to our home page to find out more about what we do.Read article
Leadership in PR is more important than ever
Leadership is the foundation to the success, reputation, and future of nations, organisations, and professions. However, in all industries effective leadership can feel elusive and defining leadership can be open to interpretation, diminishing it as a powerful positive force to be accessed and then used. PR professionals work to tight deadlines, juggling multiple projects at…Read article
Keeping up with the conversations | Mike Forrester
Keeping up with the conversations is a regular article following up on our interviews with business leaders across Worcestershire which feature monthly in County Lifestyle and Leisure Magazine. Keeping up with the conversations is a chance to catch up on the news with previous interviewees. This month, we chat with Mike Forrester, the President of…Read article
Uplifting | Mr Spice
This week’s word has been chosen by the amazing Mr Spice, English teacher extraordinaire at Pershore High School: Uplifting. Morally or spiritually elevating. I always feel uplifted just by saying the word. Mr Spice is genuinely gifted with words and always writes with an uplifting narrative. Feel free to join in with our ‘word of…Read article
5 Tips for Boosting Your Brand Awareness
When running a business, regardless of your sector, brand awareness is crucial for ensuring ongoing success and growth. It’s the very first step in terms of marketing and creates a solid foundation for all of your ongoing promotional efforts. Why? Because without brand awareness, people simply won’t know about you. And if they don’t know…Read article
Success with ‘word of the week’ communications initiative
We’ve gone back to basics with a new initiative aiming to share interesting language and unlock the wordsmiths within us all. Each week, You Do Better will shine a spotlight on a new word while inviting others to join in and share the meanings behind some of their favourite, or most significant lexicon. The words…Read article