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This week’s word has been chosen by Nicky Godding, Editor-in-chief at Business & Innovation Magazine: Obfusticate. Words matter.

Obfusticate | Nicky Godding

This week’s word has been chosen by Nicky Godding, Editor-in-chief at Business & Innovation Magazine: Obfusticate. Nicky says: It’s what some interviewees do when they are asked a question they’d rather not answer! Feel free to join in with our ‘word of the week’ initiative, which aims to add a little interesting content and some…

By Ruby Edwards1 min read


This week’s word has been chosen by Nicky Godding, Editor-in-chief at Business & Innovation Magazine: Obfusticate.

Nicky says:

It’s what some interviewees do when they are asked a question they’d rather not answer!

Feel free to join in with our ‘word of the week’ initiative, which aims to add a little interesting content and some context to the words we use to write it, by emailing: ruby@webdevserver.uk or go to our home page to find out more about what we do.

Nicky’s also provided us with a testimonial:

Ruby is a really pro-active PR who puts the interests of her clients first all the time. She’s enthusiastic, informed and understands the difference between a really good news story and PR puff. In a constantly full in-box, I always open and read her emails.



Nicky Godding



Editor of Business & Innovation Magazine and Retail Watch.

More testimonials can be found here.

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