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You Do Better's word of the week by Mike Forrester, President of the Herefordshire & Worcestershire Chamber of Commerce.

Synectics | Mike Forrester

This week’s word has been chosen by Mike Forrester, President of the Herefordshire & Worcestershire Chamber of Commerce: Synectics. a problem-solving technique which seeks to promote creative thinking, typically among small groups of people of diverse expertise. Another very apt word. After working with Mike, he says: I first met Ruby while being interviewed for…

By Ruby Edwards1 min read


This week’s word has been chosen by Mike Forrester, President of the Herefordshire & Worcestershire Chamber of Commerce: Synectics.

a problem-solving technique which seeks to promote creative thinking, typically among small groups of people of diverse expertise.

Another very apt word. After working with Mike, he says:

I first met Ruby while being interviewed for an article on the Chamber of Commerce, featuring myself as President and Jim McBride the Chairman. I was impressed by Ruby’s interview style and filed the new contact into my network group. I have now engaged Ruby to help prepare a PR/Social Media/Marketing campaign to assist in capturing previous and new customers to a retail hospitality outlet in the middle of Worcester post Covid 19 restrictions. Ruby has great knowledge of the local environment and her very affordable and flexible ‘pay as you go’ policy is excellent value.



Mike Forrester



President, Herefordshire & Worcestershire Chamber of Commerce.

As showcased by the Herefordshire & Worcestershire Chamber of Commerce.

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