Safer Streets Herefordshire

Case study delivering award winning Safer Streets campaign with West Mercia Police

Overview

This PR case study for West Mercia Police highlights how You Do Better Ltd provided project management and PR support to deliver the Safer Streets ‘Time for Change’ campaign across Herefordshire.

It takes all of us to end violence
against women and girls.
It’s time for change.

Working closely with West Mercia Police, partners and stakeholder groups, You Do Better led the coordination and delivery of a multi-channel campaign focused on tackling violence against women and girls. The initiative formed part of the Home Office Safer Streets programme and aimed to drive behavioural change, raise awareness and improve community safety.

The challenge

This PR case study for West Mercia Police required a carefully managed, multi-stakeholder approach to deliver a sensitive and high-impact campaign across a wide geographic area.

The campaign needed to communicate a clear and powerful message around violence against women and girls. At the same time engaging different audiences including local communities, students and night time economy users. Messaging had to remain consistent and accessible as well as impactful across all channels.

Managing multiple partners, timelines and campaign phases while ensuring alignment with police objectives and public expectations added further complexity.

More about the West Mercia Police Crime Commissioner’s multi million pound investment to Make Herefordshire Safer here.

The approach

You Do Better provided full project management and PR support, acting as the central point of coordination across West Mercia Police and campaign partners.

The ‘Time for Change’ campaign focused on raising awareness, challenging behaviours and encouraging community responsibility in tackling violence against women and girls. Messaging centred on the importance of collective action and the role individuals can play in creating safer environments.

Campaign delivery included out of home advertising, Digital Ad Exchange activity, social media campaigns and editorial coverage. Activity was strategically timed around key periods including Christmas and New Year, with additional focus on student audiences and groups such as the Royal National College for the Blind.

Supporting assets included branded merchandise, pull-up banners, posters and both digital and print advertising in local press, ensuring consistent visibility across the region.

To learn more about the wider initiative Time for Change.

The results

This PR case study for West Mercia Police demonstrates the effectiveness of strong project management combined with integrated PR and marketing delivery.

The campaign successfully delivered consistent messaging across multiple channels. As a result, the campaign reached diverse audiences throughout Herefordshire. By aligning stakeholders and maintaining a clear strategic direction, the campaign achieved both visibility and engagement at a regional level.

We delivered:

• OOH
• DAX and
• social media campaigns

all focusing on Christmas and New Year, student groups and also the RNC.

Assets included:

• branded merch
• pull-up banners and posters as well as
• digital and print advertising in local press.

More about the West Mercia Police Crime Commissioner’s multi million pound investment to Make Herefordshire Safer here.

Most notably, the Safer Streets project was recognised as a regional winner at the National Police Chiefs’ Council and College of Policing recognition event. This highlights the impact and success of the campaign.

The campaign won West Mercia Police a coveted regional award in September 2023:

“The Safer Streets Project, launched by Herefordshire LPA, has been judged a regional winner at the first National Police Chiefs’ Council and College of Policing’s recognition event for police officers, staff and volunteers who are working to tackle violence against women and girls.”

The impact

This PR case study for West Mercia Police shows how effective project management and PR can support meaningful social change.

By leading the coordination of the campaign and ensuring all elements worked together seamlessly. As a result, You Do Better helped deliver a campaign that not only raised awareness but also contributed to a wider cultural shift in attitudes towards violence against women and girls.

The recognition received through the national award reflects the strength of the campaign and the importance of collaborative working in delivering public safety initiatives.

To find out more about how we deliver campaigns like this, visit our PR and marketing services page.

Testimonial

“Ruby is fantastic, she’s a no nonsense, straight talking PR guru who gets to the heart of a campaign and runs it. I’ve worked with Ruby a number of times where she’s project managed campaigns and her communication, professionalism and enthusiasm are second to none. Would highly recommend chatting to Ruby if you want help with PR, comms and marketing.”

Chris Morris
Account Manager, Global Media

“Your input with the campaign for SS4 was a key element of our project. Thank you for all your hard work, dedication and support throughout.”

Inspector Watson
West Mercia Police