Droitwich Stairlifts

Client: Droitwich Stairlifts.
Sector: Mobility equipment and home installations.
Working relationship: Ongoing since early 2024.
Scope of work: Outsourced marketing support, SEO, PPC, content, PR, advertising and business support

Originally introduced through an existing client, Droitwich Stairlifts appointed You Do Better to provide outsourced marketing support.

Like many business owners, Simon Taylor was focused on running and growing the business. He was looking for practical marketing support that could adapt as requirements changed, while providing an independent perspective and additional capacity when needed.

Over time, the relationship has developed to cover a wide range of marketing activity, including SEO, PPC, content creation, PR, advertising and social media management. Alongside this, You Do Better has provided advice and recommendations around systems, processes and operational efficiencies to support the business as it continues to grow.

Background

Droitwich Stairlifts is a family-run business based in Worcestershire, helping customers maintain independence through the supply, installation, servicing and repair of stairlifts.

Following an initial review of existing marketing activity, opportunities were identified to improve visibility across key service areas, make better use of marketing budgets and strengthen the company’s digital presence. A long-term programme of support was developed, combining marketing activity with practical recommendations designed to support future growth.

“Ruby and the team have transformed my business… They’ve made substantial changes to our marketing, both digital and print, and are now streamlining our processes to make our business fit for the future.”
Simon Taylor, Director, Droitwich Stairlifts.

What we delivered

Marketing audit and budget strategy

• Reviewed previous ad spend and digital performance.
• Reallocated spend to more effective channels.
• Transitioned from print-heavy advertising to a hybrid digital-first approach.

Print spend reduced by 500%.
Print ad leads increased by 100%.

Targeted, local-focused marketing plan

• Created a robust digital and print strategy tailored to the Worcestershire area.
• Developed trusted partnerships with collaborators like LOCALiQ to align campaigns with business goals.

“Ruby works passionately for her clients to deliver their marketing goals whilst maintaining great working relationships.”, Leahanne Reynolds, LOCALiQ

Social media management

• Delivered consistent, on-brand content across platforms.
• Introduced seasonal campaigns and competitions to support local engagement.

90% increase in social following
700% growth in engagement

PR and editorial campaigns

• Delivered timely press releases and editorial content to local media.
• Gained front-page coverage in Worcester News and other regional outlets.
• Campaigns highlighted customer stories, community ties, and product benefits.

Content, SEO and website support

• Migrated the website (including SEO and hosting) from Duda to a more flexible platform.
• Implemented a keyword-driven SEO plan focusing on high-volume regional and product-based terms.
• Created a new regional landing page (e.g., Dudley) and improved technical SEO (metadata, page speed, structure).

Organic traffic up 25% YoY
SEO traffic improved in 4/5 regional locations
Search visibility rose to 7.47%
Tracked Keywords: #1 in Evesham, #2–5 in Kidderminster, Dudley & Worcester

PPC and conversion improvements

• Introduced targeted PPC campaigns using keyword and location-specific terms.
• Split campaigns by service type and geography.

150% increase in PPC conversions (May 2024–May 2025)

27 conversions in May 2025 vs 10 in May 2024

• Set up a Google review request system to enhance trust signals.
• Delivered a new brochure and branded feedback forms for both digital and physical use.

Reviews grew 3-fold to nearly 100 (all 5-star rated)

Operational streamlining

• Identified opportunities to improve lead-to-install efficiency.
• Introduced:
• A bespoke automation system (survey → install → service)
• An online shared calendar
• Integrated digital CRM
• Panasonic TOUGHBOOKSfor field operatives

This operational refinement is already reducing manual admin, enabling the team to manage more leads with less friction.

One of the video assets commissioned for Meta ads…

Our assets were used for digital and print advertising, like on this solus ad on the front page of the local Worcester News. Read all about how print advertising is not dead yet…

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