Case study delivering Safer Streets PR campaign in Herefordshire

Overview

This PR case study for Global Media highlights how You Do Better Ltd supported a multi-stakeholder Safer Streets in Herefordshire in partnership with Global Media and West Mercia Police. The initiative formed part of the Home Office Safer Streets programme, focused on improving safety across the region.

Working across cohort 4 of the scheme, You Do Better managed campaign delivery, messaging and coordination. This ensured consistent communication across multiple audiences including residents, students and vulnerable groups.

The challenge

This PR case study for the Safer Streets Project Herefordshire required coordination across several organisations, each with different priorities, timelines and audiences.

The campaign needed to deliver clear and engaging messaging across a wide geographic area. In tandem, it needed to also address key seasonal risks such as the Night Time Economy (NTE) during Christmas and New Year. It also required tailored communications for student populations and specific groups including the Royal National College for the Blind.

Ensuring consistency across digital, print and outdoor channels while managing multiple stakeholders added further complexity.

The approach

You Do Better provided strategic and hands-on PR support, working closely with Global Media and West Mercia Police to deliver an integrated campaign.

Activity included managing out of home advertising (OOH), Digital Ad Exchange (DAX) campaigns and social media. All managed alongside editorial coverage and local press engagement. The campaign focused initially on the Night Time Economy during Christmas and New Year 2022/23, before expanding to reach wider community groups.

Campaign assets included:

• branded merchandise,
• pull-up banners,
• posters and
• both digital and print advertising,

ensuring visibility across multiple touchpoints.

The use of Global Media’s outdoor network and DAX platform allowed the campaign to reach audiences at scale. This combined targeted messaging with high-impact placements.

The results

This PR case study for Safer Streets Herefordshire demonstrates the effectiveness of combining PR, digital and outdoor media to deliver regional impact.

The campaign successfully reached a wide audience across Herefordshire through a mix of:

• OOH,
• audio,
• social media and
• press activity

ensuring key safety messages were visible and accessible.

The Safer Streets project was recognised as a regional winner at the National Police Chiefs’ Council and College of Policing recognition event, highlighting the strength of the campaign and its delivery.

The impact

This PR case study for Safer Streets Herefordshire shows how coordinated PR and communications can support public safety initiatives at a regional level.

By aligning multiple stakeholders and delivering consistent messaging across channels, the campaign helped raise awareness, improve engagement and support safer communities.

The project also demonstrated the value of combining traditional PR with modern platforms such as Digital Ad Exchange and large-scale outdoor media to maximise reach and effectiveness.

To find out more about how we deliver campaigns like this, visit our PR and marketing services page.

About Global Media

Global Media is the leading outdoor media company in the UK and one of the largest in Europe, with over 253,000 sites including airports, roadside posters and premium digital screens. Its outdoor network reaches over 95% of the UK population.

Digital Ad Exchange (DAX) is a digital advertising platform that connects brands with audiences at scale across audio and outdoor, offering targeted and measurable campaign delivery.

Out Of Home (OOH) reaches over 95% of the UK population, and with more than 253,000 outdoor sites across the UK and Europe including large premium digital screens in flagship locations, Global’s outdoor division is the true mass market advertising medium. More about the firm here.

Testimonial

“Ruby is fantastic, she’s a no nonsense, straight talking PR guru who gets to the heart of a campaign and runs it. I’ve worked with Ruby a number of times where she’s project managed campaigns and her communication, professionalism and enthusiasm are second to none. Would highly recommend chatting to Ruby if you want help with PR, comms and marketing.”

Chris Morris
Account Manager, Global Media