Case study delivering long term outsourced marketing for Sprint Group

Overview

This PR case study for Sprint Group highlights how You Do Better Ltd delivered outsourced marketing, PR and communications support from 2018 to 2025. In turn, this supported Sprint group with sustained business growth, award wins and brand development.

Sprint Group is a leading commercial kitchen design, installation and maintenance company based in Pershore, Worcestershire. Working with high-profile clients including Tesco, Bill’s, Annabel’s and Selfridges. As such, the business has built a strong reputation for delivering high-quality projects across the UK.

You Do Better worked as an extension of the team over a seven-year period. We managed marketing strategy, PR and communications to strengthen brand visibility and industry positioning.

Find out more about Sprint Group on their website.

The challenge

This PR case study for Sprint Group required a long-term, strategic approach to marketing and communications to support a growing and ambitious business.

The company had an impressive portfolio of projects and clients but needed to increase its digital presence. In addition, we aimed to strengthen its brand and ensure consistent visibility across industry media. There was also a need to support award entries, promote key projects and position Sprint Group as a leader within the sector.

The approach

You Do Better provided a fully outsourced marketing function, working closely with the Sprint Group team to deliver both strategic and day-to-day communications.

This included managing PR and media relationships, creating content, overseeing digital marketing activity and project managing the development of a new website. A key focus was securing industry recognition through award nominations and ensuring consistent coverage across leading trade publications.

You Do Better also played a central role in organising and promoting Sprint Group’s 25th anniversary celebrations, delivering a milestone event that reflected the company’s growth as well as success and reputation within the industry.

Media coverage was secured across leading publications including The Caterer, Catering Insight, ceda UK and the Foodservice Equipment Journal, alongside local and regional media such as BBC Hereford and Worcester and the Worcester News.

The results

This PR case study for Sprint Group demonstrates the impact of sustained, strategic marketing and PR support.

Over the course of the partnership, Sprint Group achieved significant industry recognition, including:

• Multi-Site Project Kitchen House of the Year at the Foodservice Equipment Journal Awards
• Foodservice Equipment Journal Award for Multi-Site Kitchen Project House of the Year 2021
• ceda Grand Prix award for Project Management Excellence
• Catering Insight Distributor of the Year Project Management 2021
• Catering Insight Distributor of the Year 2022

The business was also ranked among the top power players by Catering Insight and named in the top 50 fastest growing businesses in Worcestershire.

Consistent media coverage showcased key projects including Brasserie Blanc and Annabel’s in Mayfair, helping to reinforce Sprint Group’s reputation within the hospitality sector.

The impact

This PR case study for Sprint Group shows how long-term outsourced marketing can drive sustained growth, recognition and brand strength.

Through ongoing collaboration, You Do Better helped position Sprint Group as a leading name in commercial kitchen design and project management. The combination of PR, digital marketing, award success and strategic messaging contributed to increased visibility, credibility and business opportunities.

The long-standing relationship reflects a high level of trust, with You Do Better acting as a key part of the team over several years, adapting support as the business evolved.

The successful delivery of the 25th anniversary campaign further demonstrated the strength of the partnership, celebrating the company’s achievements while reinforcing its position for future growth.

To learn more about how we deliver outsourced marketing and PR support, visit our PR and marketing services page.

Testimonials

“I find Ruby’s flexibility and input very refreshing. She has made the whole process seamless and user friendly. The results so far have been outstanding. Long may it continue.”

Ian Bryant | Sales Director, Sprint Group (2021)

“Ruby is a great asset to any business – she has a unique approach, very proactive, amazing PR agent and all round great person. We used Ruby’s pay as you go service which worked out perfectly for our business needs and we saw significant growth in our social following and engagement was much higher so on this basis alone I would highly recommend Ruby’s services – thanks for everything Ruby.”

Ross Ryan | Owner & Director Sprint Group (2025)

“I can’t recommend Ruby enough, she is very proactive and always comes up with some great ideas, I know You Do Better will continue to grow and be a great business. Thank you for everything you have done for us over the years.”

Luke Ryan | Owner & Director Sprint Group (2025)