Case study delivering long term PR and communications support for Pershore Tennis Centre

Overview

This PR case study for Pershore Tennis Centre highlights how You Do Better Ltd delivered long-term PR, communications and project management support from 2013 to 2024, helping to transform the club’s visibility, reputation and membership growth.

Pershore Tennis Centre is a community-focused tennis club offering coaching, competitive play and inclusive programmes for all ages and abilities. Over more than a decade, You Do Better worked as an extension of the team, supporting both day-to-day communications and strategic development.

Find out more about Pershore Tennis Centre.

The challenge

This PR case study for Pershore Tennis Centre began at a time when the club had low visibility within the local community and declining membership.

The challenge was to increase awareness, improve engagement and reposition the club as an accessible, inclusive and high-quality tennis destination. This required a consistent and long-term approach to PR, content and communications, alongside support for events, partnerships and wider business development.

The approach

You Do Better provided a fully integrated PR and communications service, working closely with the committee, coaches and wider team.

Support included managing blogs, press releases and social media, as well as providing strategic planning, business support and event organisation. A key focus was ensuring that all activity remained consistent, relevant and aligned with the club’s goals.

Campaign activity included a collaborative PR initiative with The Valley, Evesham during Wimbledon 2019, where pop-up courts were used to encourage participation in tennis. This campaign secured coverage with BBC Radio Hereford and Worcester and local press, helping to increase visibility and engagement.

You Do Better also project managed the implementation of a fully automated booking and LED lighting system, positioning the club as one of the few in the country to offer this level of innovation. This development helped attract new audiences and made the club more accessible despite its rural location.

The results

This PR case study for Pershore Tennis Centre demonstrates the power of long-term, consistent PR and communications.

Over the course of the partnership, the club achieved a 33% increase in membership and significantly improved its visibility within the local area. Regular media coverage, social media engagement and community-focused campaigns helped establish Pershore Tennis Centre as a recognised and respected club.

The club and its team also received multiple awards and recognitions, including:

• Club of the Year 2018 and runner up in 2017
• Coach of the Year 2017 and 2018 for Head Coach Steve Bauer
• Disability Programme of the Year 2017 and 2019

In addition, nominations supported by You Do Better helped individuals such as Bradley Smith gain regional and national recognition, including reaching the finals at Wimbledon for Young Volunteer of the Year.

The impact

This PR case study for Pershore Tennis Centre shows how sustained PR and communications support can transform a community organisation.

Through consistent messaging, strategic campaigns and ongoing support, You Do Better helped change how the club was perceived locally, increasing participation and engagement while supporting both players and coaches in their development.

The long-term relationship built strong trust, with You Do Better acting as a key part of the team and contributing to both day-to-day operations and long-term success.

To learn more about how we support organisations with long-term PR and communications, visit our PR and marketing services page.

Testimonial

“Ruby and You Do Better have changed the way the community sees Pershore Tennis Centre. Before Ruby, we were an unknown tennis club in Pershore. After five years of PR and communications, we are now well known in the local area and our membership has increased by 33%.

Ruby ensures our stories reach newspapers, our website and social media are always up to date and she has made an enormous impact on our club. We are very grateful for her hard work and diligence.”

Sarah McCormick
Chair, Pershore Tennis Centre

“Thank you for your help, great work. It’s great having an expert like Ruby who knows exactly how best to present and post on social media. My online presence has increased and I am seeing the benefits with more enquiries and more people taking up lessons.”

Steve Bauer
Director, Prime Tennis Ltd