Case Study
Curvy Kate
Case study delivering high impact PR campaigns for Curvy Kate
Overview
This PR case study for Curvy Kate highlights how You Do Better Ltd delivered fast, effective campaign support for a global lingerie brand during a high-pressure period. Known for championing body confidence, Curvy Kate creates stylish lingerie and swimwear for D to K cup sizes. As such, the Curvy Kate brand has built a strong reputation through bold, creative campaigns.
Working alongside the in-house team, You Do Better provided flexible PR support to help deliver a key campaign while maintaining brand consistency and securing impactful media coverage.
The challenge
This PR case study for Curvy Kate required immediate support at a time when internal resources were stretched. In addition, there was a fast-approaching campaign launch and high expectations for results.
Key challenges included
- quickly understanding an established and confident brand voice
- integrating seamlessly with the in-house team
- delivering PR at pace and
- ensuring both trade and consumer media coverage on an international scale.
The approach
You Do Better stepped in to provide hands-on PR support, working closely with the Curvy Kate team to deliver the Cushion Comfort campaign.
This included aligning with the brand’s tone of voice, managing PR outreach, securing coverage across leading fashion publications, including Drapers. We also supported campaign messaging to ensure it resonated with both industry audiences and consumers.
The campaign built on Curvy Kate’s strong influencer network and social presence. It combined PR activity with engaging content to maximise reach and visibility.
The results
This PR case study for Curvy Kate demonstrates strong performance across both media and social channels.
Coverage included features in Drapers, widely recognised as a leading UK fashion industry publication, reinforcing the campaign’s credibility and reach.
Social results from the first week included:
- Reach of 285,164
- Engagement of 8,573
- Video views of 23,184
This combination of PR and social activity strengthened Curvy Kate’s position as a leading brand within the lingerie sector while increasing campaign visibility.
The impact
This PR case study for Curvy Kate shows how strategic PR support can enhance an already strong in-house marketing function, ensuring opportunities are maximised during busy periods.
By delivering both trade and consumer coverage, the campaign increased brand visibility while supporting engagement and commercial performance.
Take a look at the campaign on line: the social reach, in the first week, was 285,164 with a social post engagement of 8,573 and video views reaching 23,184.
As seen in the Daily Mail and The Sun. Read more about the PR stunt with Curvy Kate here.
As seen in Drapers – the UK’s Number 1 Fashion Resource. Fashion News & Insights. Invaluable Market Intel. In-Depth Reports. Business Intelligence. Seasonal + Sector Review. Industry Opinion.
The success of this activity led to continued collaboration, highlighting the value of flexible, outsourced PR support. To learn more, visit our PR and marketing services page.
Extended campaign activity
Following the initial campaign, You Do Better continued working with Curvy Kate on a high-impact PR stunt to celebrate the brand’s 10th anniversary.
This included a traffic-stopping open-top bus tour around London, featuring models and influencers travelling through the city with themed ‘boob stops’. The campaign also included a joint Facebook Live giveaway, reaching over 5,600 viewers.
The activation brought together multiple well-known brands including Kela Hair UK, Benefit Cosmetics, Kind Snacks, Hawaiian Tropic and Skinny Dip, creating a visually engaging and highly shareable experience.
The stunt generated widespread national media attention, with coverage in major publications including the Daily Mail and The Sun, further amplifying brand awareness.
Testimonial
“We have been fortunate to have Ruby support us with a global campaign. Just weeks before the launch date she seamlessly fulfilled our PR brief and secured international trade and consumer press. She is a clear communicator who quickly understood our tone of voice, which is an essential skill when working with any agency.
Even with a fantastic in-house marketing team, there are times when resources are stretched. Having Ruby’s support during those periods allows us to optimise every opportunity. She complemented our team perfectly and I would highly recommend her.”
Rachel Jenkins
General Manager, Curvy Kate