Bred’s Foods Ltd
Case study delivering outsourced PR and content support for Bred’s Foods Overview This PR case study for Bred’s Foods highlights how You Do Better Ltd delivered long-term outsourced PR, content and social media support from 2018 to 2022. Our aim was to help to grow brand awareness and support online sales. Bred’s Foods Ltd, founded…
- PR & Comms · Websites & Hosting · Content Management · Social Media · Project Management
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Overview
This PR case study for Bred’s Foods highlights how You Do Better Ltd delivered long-term outsourced PR, content and social media support from 2018 to 2022. Our aim was to help to grow brand awareness and support online sales.
Bred’s Foods Ltd, founded by chef Paul Brennan, specialised in producing high-quality doughs and mixes for customers to bake at home. With a strong focus on convenience, quality and dietary inclusivity, the business offered an innovative, wide range of products including cookie dough, brownie mixes, pastry, pasta and bread dough, with vegan, dairy-free, gluten-free and sugar-free options available.
Find out more about Bred’s Foods on their website.
The challenge
This PR case study for Bred’s Foods required a consistent and strategic approach to communications. This ensured that the brand message was clear as well as engaging and aligned across multiple platforms.
The business had a strong product offering but needed support to maintain regular content. In addition, we aimed to increase visibility in national publications and build a consistent presence across social media channels. There was also a need to support the transition to a more digitally focused sales approach, including the launch of a new website.
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The approach
You Do Better provided fully outsourced PR and content support, working alongside the management team as an extension of the business.
This included managing weekly blog content, delivering external communications to national publications and maintaining active and engaging social media channels with timely and relevant updates. The approach ensured that messaging remained consistent across all platforms while reflecting the brand’s personality and values.
In addition, You Do Better supported the launch of a new website, helping to drive online traffic and increase orders. Activity was guided by data and performance insights, using analytics from Facebook, Twitter, Google and YouTube to inform content and improve engagement.
The results
This PR case study for Bred’s Foods demonstrates the value of consistent outsourced PR and content management over time.
The business benefited from increased online visibility as well as improved engagement across social media platforms and a stronger flow of orders through the website. Regular content and coordinated communications helped build brand recognition and trust with customers.
The use of analytics and performance data ensured that activity was measurable and continuously refined to deliver the best results.
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The impact
This PR case study for Bred’s Foods shows how outsourced PR support can enable businesses to focus on their core operations while maintaining a strong and effective external presence.
By managing communications across multiple channels and delivering consistent messaging, You Do Better helped position Bred’s Foods as a trusted and innovative brand within the home baking market.
The long-term partnership reflected a high level of trust. With You Do Better acting as part of the internal team while providing specialist expertise and strategic direction.
To learn more about how we deliver outsourced PR and content support, visit our PR and marketing services page.
Testimonial
“Working with Ruby has been a breath of fresh air. Passionate, spontaneous, creative and responsive are just a few of her many qualities. She works incredibly well remotely, keeping in touch and updating the team regularly with fantastic results. You’ve done a great job and the whole team thank you. There are not many people who will work as hard as you do to help.”
Paul Brennan
CEO, Bred’s Foods Ltd
“I have worked with Ruby on several business ventures and would wholeheartedly recommend her for any communications, PR or social media role. She has added significant value to my companies and always goes above and beyond to ensure her work is relevant and customer-focused.
Ruby understands how to deliver consistent communication across multiple platforms, allowing business owners to focus on their own expertise. Loyal and trustworthy, she is also a pleasure to have as part of the team.”
Samantha Tubb
Company Director
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