Case study · Camping and Glamping

Bowbrook Lodges

Case study delivering ongoing PR support for Bowbrook Lodges Overview This PR case study for Bowbrook Lodges highlights how You Do Better Ltd provides ongoing PR, social media and project support. We aim to help raise the profile of this award-winning camping and glamping destination in Worcestershire. Bowbrook Lodges offers a range of high-quality accommodation…

Scope: PR & Comms · Content Management · Social Media · Media Management

The brief

Overview

This PR case study for Bowbrook Lodges highlights how You Do Better Ltd provides ongoing PR, social media and project support. We aim to help raise the profile of this award-winning camping and glamping destination in Worcestershire.

Bowbrook Lodges offers a range of high-quality accommodation including glamping pods and camping pitches, all set within a peaceful rural landscape near Pershore. The site is designed to provide a balance of comfort, nature and sustainability, appealing to couples looking for a unique countryside escape.

Find out more about Bowbrook Lodges.

The challenge

This PR case study for Bowbrook Lodges required a long-term, consistent approach to building brand awareness in a competitive tourism and hospitality market.

While the site offered a strong mix of luxury glamping accommodation and natural surroundings, there was an opportunity to better communicate its unique selling points. These include its sustainability initiatives and wildlife habitats as well as the tranquil location.

The challenge was to raise awareness across both local media and tourism audiences, while maintaining a consistent tone of voice and promoting ongoing developments.

The work

The approach

You Do Better has worked with Bowbrook Lodges on an ongoing basis, providing PR and social media support while acting as a trusted extension of the team.

Activity has included securing local and sector-specific media coverage. In addition, we manage content and promote key developments across the site. A major focus has been the partnership with Worcestershire Wildlife Trust, which transformed the landscape into a rich and diverse natural environment.

Working alongside the team, You Do Better helped communicate the creation of over 2,500 trees, 250 fruit trees, lakes, wetlands and a one mile accessible walking path. These developments not only support wildlife but also enhance the visitor experience. In turn this offers guests the opportunity to explore nature in a peaceful and well-maintained setting.

The campaign focused on showcasing Bowbrook Lodges as more than just accommodation, positioning it as a destination where sustainability, relaxation and outdoor experiences come together.

The results

This PR case study for Bowbrook Lodges demonstrates the value of consistent PR and storytelling in building brand awareness.

Coverage was secured in publications including BusinessWorks Magazine Worcestershire and the Black Country and the Evesham Observer, helping to raise the profile of the site within the local area.

Further recognition came through industry achievements, including being named finalists in the Visit Worcestershire Awards and participation in the David Bellamy Blooming Marvellous Challenges, reinforcing the site’s commitment to sustainability and environmental excellence.

The outcome

The impact

This PR case study for Bowbrook Lodges shows how ongoing PR support can help a business grow its reputation and strengthen its positioning over time.

The continued collaboration has helped establish Bowbrook Lodges as a leading glamping and lodge destination in Worcestershire, known for its high-quality accommodation, peaceful setting and strong environmental focus.

The transformation of the site through the Worcestershire Wildlife Trust partnership has created a lasting legacy, with diverse habitats supporting wildlife and enhancing the overall guest experience.

This long-standing relationship reflects the trust built between You Do Better and the Bowbrook Lodges team, with PR support evolving as the business continues to grow and develop.

To learn more about how we support long-term PR campaigns like this, visit our PR and marketing services page.

Wetlands project

Together with the local government, the team applied for support in 2019 and tree planting work commenced in the winter of 2020 with the creation of wetlands completed in Spring 2021. Richard says:

“We planted the trees in 2020 with the help of Worcester Wildlife Trust to improve sustainability and provide a truly unique area to explore. It is now landscaped with 2500 trees, 250 fruit trees, lakes and wetlands and a 1 mile long hard path for easy walks.”

Sustainability and an enduring place to visit were at the forefront of the drive to change and the WWT supported the brothers’ ambitious plans.

Sean Webber, Natural Networks Officer, agrees:

“The Natural Networks project at Bowbrook Lodges has really helped to transform the site and has created valuable habitat for wildlife: the new woodland margins contain a range of native trees and shrubs which will provide food and shelter whilst the new traditional orchards and meadows will provide lots of flowers and fruit. Traditional orchards can be a great habitat for wildlife, particularly birds and pollinators, and the site now has a wide range of fruit tree varieties, many of which were raised in Worcestershire and the surrounding counties.

The project has also created some significant new wetland habitats, including a lake, a pond complex, and two large backwaters. The new wetlands complement the existing habitats of the Bow Brook (a Local Wildlife Site) and provide a haven for dragonflies, fish fry, and other aquatic species. The site now offers a diverse range of habitats for wildlife which will become increasingly valuable as they establish and mature.”

As seen in BusinessWorks Magazine Worcestershire & the Black Country and the Evesham Observer.

Further work with the team at Bowbrook Holidays led to extra coverage as Finalists in the Visit Worcestershire Awards and for joining in with the David Bellamy Blooming Marvellous Challenges. Read all about it here.

Testimonial

You Do Better has worked closely with the Bowbrook Lodges team over a sustained period, delivering PR and social media support that has helped grow awareness, highlight key developments and strengthen the brand’s position within the tourism sector.