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Marketing that makes sense.
Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.
PR in review | Looking back at 2021
Earlier this year, we predicted what PR might look like in 2021. An upturn in the need for integrity, trust and transparency in public relations, and we have seen many examples of this throughout the year. Take a look at PR leaders like Carrie Rose at Rise at Seven. Carrie has a unique, open…Read article
3 minutes with, Rob Harrison
‘3 minutes with’ is our initiative to support positive communications, gain an insight into local businesses, learn from their experience and take away their top tips. This month, we hear from Rob Harrison, Consultancy Partner at Glued. Dig Deep The emotive reasons why people buy from you and why you do what you do in a valuably…Read article
In conversation with Mick Foley
No matter what happens, there is always something good around the corner, says Mick Foley, Director and Freelance Film Maker at One Minute Wonders. His local firm sources and creates Video Productions and Drone Services and are based in Bewdley, Worcestershire. Mick is a BBC Trained, CAA licensed Drone Pilot and Lecturer at Worcester…Read article
Michael Lamb: our man with X-ray vision
We work with SMEs across Worcestershire, on an ongoing and ad hoc basis, managing their marketing needs. We recently worked alongside Michael Lamb at Syentium, placing him in BusinessWorks Magazine Worcestershire & the Black Country. Take a look at our man with X-ray vision in the latest edition. Protecting wildlife with X-Ray precision… Michael Lamb…Read article
Managing your business reputation
With the world of technology developing at an overwhelming speed, it has brought countless positives into the world, enabling us to connect, communicate and work more efficiently. However, digital evolution has also brought its challenges. With social media marking the arrival of viral content, news can now be shared across the world in mere seconds,…Read article
3 minutes with, Jo Hemley
‘3 minutes with’ is our initiative to support positive communications, gain an insight into local businesses, learn from their experience and take away their top tips. This month, we hear from Jo Hemley, Business Engagement Manager at Worcestershire Business & IP Centre. More about Jo can be found here. Jo says: There’s no such thing…Read article
You Do Better PR, does what it says on the tin
Pay-as-you-go PR For many businesses, marketing is a necessary component of their success. An annual requirement reflected in their annual accounts. However, just because it is needed every year doesn’t mean it is needed all year. Many marketing commitments are long term: annual data licenses, annual PR contracts, quarterly campaigns or may be even salaries. Again…Read article
Sustainability x PR
Sustainability is currently a big topic, globally, for large corporate companies, SMEs and sole traders. All businesses who invest in measures to ensure their organisation can co-exist in harmony with the planet can pledge their support to work sustainably. Many fund managers will ONLY invest in businesses that operate sustainable policies. This could…Read article
Stand out
A unique selling point (USP) is what helps a business stand out from the competition. Being able to distinguish one business from another is what makes consumers remember them. Strong, original images, including photographs, videos, graphics and infographics, help you stand out from the crowd. Stock images are useful, although creating, curating and…Read article
Supporting local SME Wrubble Ltd
We support local SME Wrubble Ltd with their PR and communications including comms strategy, social media management and a project to reinvent their website. Wrubble Limited are a family business providing specialist services in Groundworks & Civil Engineering, Recycling, Hire and DIY. You Do Better PR support the team with outsourced marketing, for example, curating…Read article
Marketing management for Moreton Show
As well as our pay-as-you-go public relations, we also offer interim campaign management, being flexible and working alongside organisations where their marketing manager may be on leave and a crucial campaign needs managing.Read article
Christmas is the perfect PR present
It’s that time of year again when marketing teams think about branding and the other PR opportunities that present themselves when Christmas comes. Christmas in July has come and gone (yes, it’s a thing!) and content is currently being curated for festive product placements. Here are a few tips to help with increasing your brand…Read article