News
Marketing that makes sense.
Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.
Inspiration for a sustainable future in business
It’s all about focus and self-belief, keeping your head down and doing your own thing. Following on from the recent article celebrating International Women’s Day 2019 in which Ruby asked local business women from around Worcestershire what inspires them and how they’re making a difference in business, we explain about the collaborative and innovative approach…Read article
Serving up media management
We’ve served up the media and communications for Pershore Tennis Centre since 2013. The role includes general business support, strategic planning, event organisation, managing content within the day-to-day blogs and external press releases to local publications as well as updating the club’s social media feeds with interesting, relevant and timely news. We also use PR to raise…Read article
Product Placement, Spice up your PR!
PR campaigns with all their creativity can really capture the public’s imagination although there’s one simple trick in media relations that produces tangible results which clients can instantly see. We’re referring to product placement here, which many people outside the world of PR may be unfamiliar with: product placement puts your brand/company product in the…Read article
Broadway feature
Great to see Cotswold Business Connections in the latest edition of Business & Innovation Magazine. Placed within the Broadway feature, our networking group is co-hosted by Peter Heming and Ruby Edwards at The Swan, Broadway every second Friday of the month. Aiming to encourage and support trade in the region we’ve joined forces with Peter…Read articleWimbledon 2019
It’s ace to be involved with some smashing collaborative PR to promote a joint initiative encouraging tennis locally. We worked with The Valley, Evesham to run free pop-up tennis sessions over the Wimbledon fortnight, actively encouraging youngsters to get involved. Client, Steve Bauer from Pershore Tennis Centre is the Herefordshire and Worcestershire LTA’s Coach of…Read article
“PR” does not stand for “press release”
It doesn’t take a PR professional or a marketing whiz to realise that the way we communicate and consume information has evolved almost beyond what the imagination could have dreamt of. Today, public relations (PR) is anything and everything you do to communicate and raise awareness of your organisation. Some people still believe that PR…Read article
Turning Worcestershire gold
Our monthly feature in County Lifestyle and Leisure Magazine, named one of the Top 20 UK Lifestyle Magazines, turns its attention to the latest innovative way to sell your home in Worcestershire. Ruby talks to Gerard Smith and Daniel Lewis from FreeAgent247 who are aiming to turn Worcestershire gold with their free estate…Read article
Pay as you go communications
Is your Marketing Manager going on leave? Do you have a new product or service to deliver? A project that needs managing? We specialise in interim cover and deliver public relations when you need it. Spread the word.Read article
Collaborative Curvy Kate
Over the mast couple of months, we brought together two clients for a collaboration resulting in a birthday bus tour around London. First, we were involved in a joint giveaway via Facebook Live reaching over 5.6k: Join us tomorrow at 6pm UK time for a fun Facebook Live all about swimwear for your summer getaway ✈️ Tune…Read article
How to get your press release noticed
As journalists struggle with resource limitations, PR professionals have been and will continue to be a valuable partner throughout 2019. A recent ‘State of the Media’ report from Cision asked respondents how their relationship with PR professionals had changed over the year. 27% of journalists said that their relationship had become more valuable in 2018….Read article
AR and its impact on marketing
Augmented reality (AR) and virtual reality (VR) are immersive experiences where an artificial environment is presented in such a way that it feels and appears like a real environment. Both have had a huge impact on gaming for some time although the rise in popularity and variety of this media is now having a big…Read article
Our conversation with the Chamber of Commerce
The Chambers of Commerce were established over 150 years ago to provide a unique network to serve local businesses in every region, and nation, of the UK. Members of our most local Chamber, the Herefordshire & Worcestershire Chamber of Commerce, can access a whole host of support services to help individuals and businesses cut costs,…Read article