We’ve served up the media and communications for Pershore Tennis Centre since 2013. The role includes general business support, strategic planning, event organisation, managing content within the day-to-day blogs and external press releases to local publications as well as updating the club’s social media feeds with interesting, relevant and timely news. We also use PR to raise…
By Ruby Edwards2 min read
We’ve served up the media and communications for Pershore Tennis Centre since 2013. The role includes general business support, strategic planning, event organisation, managing content within the day-to-day blogs and external press releases to local publications as well as updating the club’s social media feeds with interesting, relevant and timely news.
We also use PR to raise the profile of the Club. For example, this month we collaborated with The Valley, Evesham using pop-up courts to encourage people to play tennis over the Wimbledon period. We chatted with BBC Radio Hereford & Worcester, hit the news in the local press and had a smashing time with the visitors at The Valley.
In support of the business’ growth, we project managed the successful implementation of a new fully automated web-based booking and lighting system, one of only a few in the country to boast such innovative environmentally-friendly LED lighting and automation. In turn, this supports the draw the club can achieve, appealing to a wider audience, despite being a little off the beaten track. Using PR to its full potential, we’ve certainly helped to raise the game for Pershore Tennis Centre.
You Do Better also support the players and coaches with their own successes and stories, spreading the news about their wins on and off court. For example, we completed and submitted the initial applications for Club, Coach and Programme of the year to Herefordshire and Worcestershire’s Lawn Tennis Association. We’re delighted that Head Coach, Steve Bauer, won Coach of the year for 2017 and 2018, Disability programme of the year 2017 and runner-up in 2018 and that Pershore Tennis Centre also achieved the status of Club of the year 2018 and runner up in 2017.
To be awarded ‘Club of the Year’ is an amazing achievement for Pershore Tennis Centre. Four years ago with membership numbers dwindling and the outdoor courts reaching the end of their playing life the committee decided to take some bold steps. Winning ‘Club of the Year’ is a testament to those bold steps. We knew we needed to increase our presence in the local community through social media, we knew we needed to offer our members more than just courts to play on …
Sarah McCormick
Chair, Pershore Tennis Centre.
Thank you for your help, great work! It’s great having an expert like Ruby who knows exactly how best to present and post onto social media which is done instantly for you. My online presence has increased and I am seeing the benefits with more enquiries and more people taking up lessons. Thank you!
Steve Bauer
Director, Prime Tennis Ltd.
For more information about Pershore Tennis Centre, please visit their website or contact them directly via pershoretennis@hotmail.co.uk. If you’d like support with PR and communications for your nomination or business, please give us a call.
