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Marketing that makes sense.
Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.
Traditional PR vs Social Media
Are you focusing too much time on social media rather than traditional PR? The number of people around the world using social media has just passed the 3.5 billion mark, according to Hootsuite. This means that the number of social media users has grown by more than a quarter of a billion over the past…Read article
You can’t do it on your own
You can’t do it on your own, you need to have good people around you, says Colin Cole, Chief Executive of Lioncourt Homes, one of the fastest growing private housebuilders in Central England. Formed in April 2006, the Worcestershire-based team pride themselves in setting new standards in their approach to sustainable new home building….Read article
The great debate: In-house PR vs Agency
Many start-ups and even well-established businesses will always determine ways in which to promote their brand message. When it comes to public relations, the common question is often, “Should I use a PR agency or hire someone in-house?” The truth is, there are pros and cons to both sides of the argument and there’s never…Read article
Manufacturing focus
In April 2019, Ruby met with Carl Arntzen, CEO at Worcester Bosch, for our article about apprenticeships for Business & Innovation Magazine as well as our regular business feature in County Lifestyle and Leisure Magazine. Ruby returned to Worcester Bosch last month to meet colleague David Hunt for an article commissioned by Business & Innovation…Read article
Join You Do Better PR
Thinking about going alone? Why I love being a freelance PR consultant It’s been a summer of flexibility, freedom and freelancing and although I’m about to trade my sunhat in for a beanie hat my working week remains the same. I like to travel a lot and being on the road makes it impossible for…Read article
Worcestershire 1000
We’ve worked with the Worcestershire Local Enterprise Partnership (LEP) a number of times: with the Enterprise Adviser scheme and interviewing CEO Gary Woodman for our regular business feature in County Lifestyle and Leisure Magazine, and are now delighted to be involved with the initiative to promote One Worcestershire through the Worcestershire 1000. You Do Better…Read article
Bamford mortgages
The latest interview for our regular business feature in County Lifestyle and Leisure Magazine is with Sebastian Bamford from Bamford Mortgages. Sebastian heads up Bamford Mortgages based in Malvern. Priding themselves in delivering something for everyone, the Bamford family provide a wide-range of financial services, from financial planning to wealth management. With an open and…Read article
Impact on marketing
Predominantly we work across Worcestershire and the three counties although we’ve also managed regional, nationwide and global campaigns: like the #CushionComfort campaign with top lingerie brand Curvy Kate. Please take a look at our case studies for more information or cast your eye over our client testimonials. We’ve gained some big wins for local client Pershore…Read article
Disruptive PR: like oil on water?
In a traditional approach to marketing, companies develop products or services and then implement strategies to attract new customers to their business. But, times have changed. Today’s consumers drive a market not a business. We hear the word “disruptive” more and more these days, although it’s turning into more than just a buzzword. Disruptive marketing actually…Read article
Lasting legacy
Jabba Riaz was Mayor of Worcester from May 2018, May 2019. Last month he handed over the chain to Allah Ditta and we were in conversation with him to hear more about his official duties and what he hopes his lasting legacy as Mayor will be. The Mayor is the Civic Head of the…Read article
Revisiting the Top PR Trends for 2019
The world of public relations has been evolving significantly in the last decade with the rise of content marketing trends, social media tools and the growth of technology. PR trends themselves have changed the way we see public relations. Being just like fashion and technology, they are never static and are always changing at a…Read article
Membership maximised
Membership of a professional body such as your local or regional Chamber of Commerce can really support your marketing plan and business growth. We’ve placed editorial for a number of clients in the bi-monthly Business Direction magazine (digital and print) which has been both well-received and delivered an increase in the organisations’ brand awareness. …Read article