Are you focusing too much time on social media rather than traditional PR? The number of people around the world using social media has just passed the 3.5 billion mark, according to Hootsuite. This means that the number of social media users has grown by more than a quarter of a billion over the past…
By Ruby Edwards1 min read
Are you focusing too much time on social media rather than traditional PR?
The number of people around the world using social media has just passed the 3.5 billion mark, according to Hootsuite. This means that the number of social media users has grown by more than a quarter of a billion over the past twelve months, with 46 percent of the world’s total population using social media in July 2019.
Are we still defining it as “rising” because we are expecting it to eventually plateau? Or is it because we are still comparing it to traditional media, which did rise but eventually began to fall?
The decision between focusing on social media or traditional PR is still a constant battle. I believe that this sense of “either/or” is the wrong approach and that we need to look at the two together from both a measurement and programming perspective. We explore a few differences between traditional media and social media including why social media is generally more versatile compared to traditional media and how social media reaches much bigger audiences than traditional media’s audience, which is generally more targeted. Please click here to read the full blog.
