Indegu
We worked with Indegu from October 2022, March 2023 to deliver marketing support for a new product launch.
- PR & Comms · Project Management
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Overview
This PR case study for Indegu highlights how You Do Better Ltd provided flexible marketing, PR and project management support. In this case, it was focused on a new product launch. Prior to the project, we worked together on the tender process and quoting stages.
Indegu Ltd is an e-learning development team based in Worcester, specialising in bespoke learning and instructional resources for industry and education. For this project, You Do Better worked alongside the team from October 2022 to March 2023. We were avilable to support the full launch process from planning through to delivery.
The challenge
This PR case study for Indegu required a flexible and scalable approach, as the business was developing a new product and did not yet know the level of PR and marketing support required.
The project evolved over several months, with multiple moving parts including event planning, promotional activity and stakeholder coordination. In addition, there was also a need for support that could adapt to the timeline. In reality, this meant we needed to provide clear costings for elements of work as well as deliver against agreed outputs without adding pressure to the internal team.
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The approach
You Do Better provided a flexible, pay-as-you-go model, allowing Indegu to access PR and marketing support as part of the bid process. This included the ability to scope activity, quote for specific elements of work and deliver in line with project needs.
Support included shaping the product launch strategy as well as developing promotional ideas and managing coordination with external partners such as the Herefordshire and Worcestershire Chamber of Commerce.
As part of the launch, You Do Better secured presence at the Business EXPO in March 2023. We piggy-backed off the established event, using the event as a platform to unveil the new product. Activity included pre-event promotion, collaboration with Indegu’s website team to develop campaign assets in addition to full project management of logistics on the day.
This included organising timings in addition to coordinating stakeholders and arranging time-sensitive press opportunities.
Find out more about our local Chamber and read all about our own collaborations with them.
The results
This PR case study for Indegu demonstrates how flexible PR support and structured project management can deliver a successful product launch.
Furthermore, the campaign generated local visibility through event activation and post-event editorial coverage, supported by a coordinated photoshoot and media outreach.
Sharon Smith, Chief Executive at the local Chamber, says: “It was our pleasure to open the stand for Indegu as they launch their new product.” Read the full story here.
The launch event provided a strong platform to introduce the product, supported by professional promotion and stakeholder engagement.
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The impact
This PR case study for Indegu shows how businesses can benefit from PR support that is both flexible and commercially practical.
By offering the ability to quote for specific elements, support tender-style requirements and deliver agreed outputs, You Do Better enables businesses to scale their marketing activity without committing to fixed retainers or long-term contracts.
This approach allows clients to access senior PR and project management expertise when needed, ensuring campaigns are delivered efficiently and effectively.
To learn more about how we support product launches and projects like this, visit our PR and marketing services page.
Testimonial
“When planning our new product launch we weren’t sure how much PR support we would need to make it happen. You Do Better gave us the flexibility to book PR support by the hour as and when we needed it, which worked perfectly as the launch took several months to plan.
Meetings with Ruby helped us shape our ideas for promotional material and create something a little different. Ruby took care of organising everything with the Chamber, from quotes for the press release to timings on the day of the expo, making sure everything ran smoothly.
All your support with our launch was very much appreciated.”
Tracey Marlow-Jones
Director, Indegu Ltd
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