Case study delivering ongoing and white labelled PR support for Cotswold Web

Overview

This PR case study for Cotswold Web highlights how You Do Better Ltd has delivered ongoing PR, content and marketing support since 2018, working as both a white labelled partner and a client-facing extension of the team.

Cotswold Web is a digital agency providing website design, development and marketing services to a wide range of clients. You Do Better supports the business with regular content creation, media liaison and PR delivery, enhancing its service offering while maintaining a seamless experience for clients.

Find out more about Cotswold Web.

The challenge

This PR case study for Cotswold Web required a flexible approach that could adapt to different client needs, projects and timelines.

The agency needed reliable PR and content support that could be delivered both behind the scenes and directly with clients, ensuring consistency in quality and messaging. There was also a need to secure meaningful media coverage that would add value to client campaigns and strengthen overall results.

Balancing white labelled delivery with client-facing activity required clear communication, trust and a strong understanding of the agency’s standards and expectations.

The approach

You Do Better has worked alongside Cotswold Web since 2018, providing a mix of white labelled and client-facing PR and marketing services as required.

This has included writing blogs, press releases and case studies, managing media relations and supporting campaigns for both the agency and its clients. By integrating closely with the team, You Do Better has been able to deliver consistent, high-quality content while adapting to different briefs and industries.

A key example includes work with Cotswold Web client Clouded Leopard Gin, where You Do Better secured coverage in The Caterer’s Christmas Drinks Special. This involved identifying a strong story angle, pitching to relevant media and positioning the product within a highly targeted industry feature.

The results

This PR case study for Cotswold Web demonstrates the value of combining ongoing PR support with targeted campaign activity.

The Clouded Leopard Gin feature secured coverage in The Caterer, one of the UK’s leading hospitality publications with a readership of over 33,000. The editorial was positioned within the Christmas Drinks Special, alongside well-known brands and at a key seasonal moment, maximising visibility and relevance.

This type of coverage not only raised awareness for the client but also enhanced Cotswold Web’s reputation as an agency capable of delivering high-quality marketing and PR results.

The impact

This PR case study for Cotswold Web shows how long-term partnerships and flexible delivery models can strengthen both agency and client outcomes.

By providing ongoing support and adapting between white labelled and client-facing roles, You Do Better has enabled Cotswold Web to expand its service offering without increasing internal resource. This approach ensures clients receive expert PR support while maintaining a consistent agency experience.

The continued relationship reflects a high level of trust, with You Do Better remaining a reliable partner for content, PR and marketing services as the agency grows.

To learn more about how we support agencies with white labelled and client-facing PR, visit our PR and marketing services page.

Testimonial

“Working with Ruby has been an absolute pleasure and it has enabled us to enhance our service offering with the professional PR at You Do Better.”

Richard Jaques
Managing Director, Cotswold Web