Case study · Local Media and Digital Marketing

LOCALiQ

Together, we’ve delivered integrated campaigns combining press, paid media, PR and digital content across key projects, including with Worcester City Council, West Mercia Police and Moreton Show.

Scope: PR & Comms · Content Management · Social Media · Project Management · Media Management

The brief

Worcester City Council | Safer Streets South Worcestershire

Together, we’ve delivered integrated campaigns combining press, paid media, PR and digital content across key projects. These include with Worcester City Council, West Mercia Police and Moreton Show.

Collaboration really is at the heart of everything we do. One of our most effective and longstanding partnerships has been with LOCALiQ. The team are the national digital marketing arm of Newsquest Media Group. Over the years, this collaboration has allowed us to deliver joined-up marketing solutions. This is deomonstrable within our work for public sector bodies as well as major events and regional campaigns. Each time we achieved measurable results and even an award-winning outcome.

We partnered with LOCALiQ to support Worcester City Council as part of the South Worcestershire Safer Streets initiative. The campaign focused on promoting local safety initiatives and encouraging public reporting.

LOCALiQ managed targeted advertising and print coverage, while You Do Better handled campaign management, editorial content and public relations. This dual approach ensured consistent messaging and meaningful engagement with local residents.

Explore the campaign: Safer Streets South Worcestershire Case Study

The work

West Mercia Police | Herefordshire Safer Streets Campaign

Building on the success in Worcestershire, and our collaboration with LOCALiQ, with a project for West Mercia Police, You Do Better delivered the award-winning Safer Streets Herefordshire campaign. This was a project designed to improve women’s and girl’s safety and tackle antisocial behaviour in public spaces.

Our role included campaign messaging, multi-channel communications, community engagement and PR. Working alongside LOCALiQ’s digital media experts, we amplified the campaign through geo-targeted ads, content series and local press placements. The result was a highly visible, community-led initiative that won national recognition.

Read more about the campaign: Safer Streets Herefordshire Case Study

Moreton Show | Growing one of the UK’s best loved agricultural events

Moreton Show is one of the most anticipated events in the rural calendar. With attendance topping 20,000 and a broad exhibitor base, the marketing required careful coordination and clear messaging across digital, print and paid channels.

You Do Better manage the PR for the one-day show, since 2020, developing and managing content, PR and digital strategy, including paid social and press releases. Our partnership with LOCALiQ has delivered excellent results in terms of ticket sales, web traffic and media exposure.

Learn more about our role: Moreton Show Case Study

The outcome

Why our partnership works

The collaboration between LOCALiQ and You Do Better thrives because of mutual trust plus a shared commitment to client outcomes and a blend of strategic and creative expertise. LOCALiQ brings the reach and power of regional media and paid marketing tools. You Do Better adds agility, storytelling, content expertise and relationship management.

Ruby says: “Together, we can ensure you get the best deal for your business. I’m certain that with my understanding of the sector, the relationships built and the experience of the LOCALiQ team that we can carve out the best solution for each company.”

Here’s what LOCALiQ’s leadership team say about working with us:

“We’ve worked with Ruby for a number of years and have always found her to be determined, tenacious and very hard-working. She will deliver exactly what she promises and is customer-first focussed. Here’s to many more years of effective collaboration!” Dale Godliman, Sales Director, LOCALiQ (2025)

“Ruby is an absolute pleasure to work with. Professional, intuitive and straight talking, she works passionately for her clients to deliver their marketing goals whilst maintaining great working relationships with key contacts within her network.” Leahanne Reynolds, Inside Sales Director, Newsquest (LOCALiQ) Wiltshire (2025)

Looking ahead

With a proven track record of impactful campaigns across the public, private and events sectors, our collaboration with LOCALiQ continues to grow. As marketing channels evolve, we’re committed to delivering clear, consistent messaging that reaches the right audience, on time, on budget and with measurable results.

If you’re looking to build collaborative campaigns with impact, explore our case studies or get in touch to find out how we can support your next project.