What is the value of an influencer?

What is the Value of an Influencer?

Influencers have the unique ability to reach specific audiences and can be a superb tool in quickly growing your brand online and generating awareness of a product or service.

The growing importance of social media as a method of individuals interacting with a brand has only strengthened the impact that influencers have on a brand’s reach, impact, and ROI.

Many businesses should be keen to incorporate influencer marketing within their communication plans to further their presence amongst their audience and target new customers.

What is an influencer?

An influencer is someone who has developed a substantial following on social media within a particular niche and actively engages with their follower base. There are influencers in all industries and can be associated with varying media platforms, such as Instagram, YouTube or blogs.

Through their content, they can build a level of trust and authority with their audience, which leads to influence over their buying decisions. If an influencer recommends a product or service, it carries a lot of weight amongst their followers and brands can you use this to their advantage.

For more about the difference between a brand ambassador and an influencer, click here.

What’s the value?

1. Improve search rankings

Keeping relevant and high up on search engine rankings is a vital component to an effective marketing plan. But influencers can play a more significant part in that than you might think.

Working with influencers means you’ll generate better natural backlinks for your website that will further improve your rankings on search engines. Google loves backlinks to a website as it further proves the credibility of a high-quality brand.

2. You will see a direct sales impact

Influencers can justify their worth through trackable sales on exclusive codes and links they give their followers to use. Once a customer uses the specific link or code, the company can see in numbers how well their campaign is working.

This is also a useful tactic is determining which influencers are the most suitable for your brand and who provides the best ROI.

3. Builds trust

Influencers develop unparalleled levels of trust within their followers over time. The reason consumers tend to follow individuals over brands is that they prefer a human connection and would rather trust the opinion of someone they feel they know well rather than a stranger or business.

Piggybacking on this trust helps you stay relevant within your target audience and will naturally create a deeper connection with an audience over time.

4. Word of mouth

Consumers tend to search for reviews and recommendations online before purchasing a product or service. So, when you get a network of influencers creating a bulk load of credible content on your brand, it will help spread positive messages about what you offer.

These pieces of content can turn into deep conversations about what your audience likes about your brand and what they would like to see improved. This word of mouth will help more people find out about you and help you learn more about what your target audience wants.

For more insight onto how to engage and effectively utilise the power of influence for your brand, contact the team today. Having worked with influencers in a range of niche’s, You Do Better PR can help you access the ideal audiences for your brand.