Vicissitude | Rachel Jenkins
This week’s word has been chosen by Rachel Jenkins, General Manager at Curvy Kate: Vicissitude.
a change of circumstances or fortune, typically one that is unwelcome or unpleasant.
Very apt for the current situation: no further explanation necessary. We’ve worked with Rachel and the Curvy Kate team a number of times now, here’s what she has to say about it:
We have been fortunate to have Ruby support us with a global campaign. Just weeks before the launch date she seamlessly fulfilled our PR brief and secured international trade and consumer press. We found her to be a clear communicator that quickly understood the handwriting and tone of voice of the brand. This is such an important skill when working with any agency and can often detract companies from outsourcing, with Ruby this was not the case.
Curvy Kate has a fantastic Marketing Department with amazing assets to utilise but even the best team can experience moments when resources are stretched. We feel fortunate to have found Ruby as it is good to know that during those high pressured times, when the workload increases, that we can utilise her PR services again and optimise all of our opportunities. She was a compliment to our team and would highly recommend her.
Go to our testimonials page to hear more about what our clients have to say and case studies for details about the projects we’ve worked on with Curvy Kate. Feel free to join in with our ‘word of the week’ initiative, which aims to add a little interesting content and some context to the words we use to write it, by emailing: ruby@webdevserver.uk or go to our home page to find out more about what we do.