Email marketing can form an integral part of an organisation’s marketing strategy. E-shots are a key piece to the marketing puzzle. For many, email marketing is also a way to manage contacts, platforms like Mailerlite and Mailchimp can support contact management, with built-in GDPR, as well as suitably designed templates to choose from…
By Ruby Edwards1 min read
Email marketing can form an integral part of an organisation’s marketing strategy.
E-shots are a key piece to the marketing puzzle. For many, email marketing is also a way to manage contacts, platforms like Mailerlite and Mailchimp can support contact management, with built-in GDPR, as well as suitably designed templates to choose from (or you can create your own) plus an analysis tool to help you understand the data i.e. who opened the e-shot, which links they clicked on, who unsubscribed (and why) and suggestions for optimum times to send and schedule campaigns.
We recently sent out an update, looking ahead at Q1 2023, which had a fantastic 97% open rate and 10.3% click rate: the industry average is between 37.65 and 22.71% open rate and 3.36% and 2.91% click rate, according to MailerLite and Mailchimp respectively.
We encourage you to chat with us about your email marketing needs and take a look at our recent email marketing campaign here.
As seen online at the Herefordshire and Worcestershire Chamber of Commerce and within their Business Support email marketing too.
