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Marketing that makes sense.
Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.
Futures programme at You Do Better PR
The You Do Better PR Futures Programme aims to support the team’s talent bank to convert their ideas into reality. New and existing associates within the team’s talent bank are encouraged to gain their dream client by using their creative skills to formulate a campaign. Then, together, we pitch it to the business. Whether we…Read article
3 minutes with, Robert Elliot
‘3 minutes with’ is our initiative to support positive communications, gain an insight into local businesses, learn from their experience and take away their top tips. This month, we hear from Robert Elliot, Director of Business Development and Engagement at Herefordshire & Worcestershire Chamber of Commerce. Having worked in hospitality for 35 years you were…Read article
Tracking The Data Landscape
Featured in the Entrepreneur section, our client Gary O’Reilly talks to Jon Griffin about data matters. Gary chats about building sites, legal matters and data, in BusinessWorks Worcestershire & The Black Country. Read the full article on pages 30-33 here. “Gary O’Reilly is highly engaging company, a straight-talking Northern Irishman with a penchant for pithy turns…Read article
Conversation Worcestershire with Anja Potze
“Don’t look backwards, you’re not going that way!” Says the utterly charming Anja Potze. Anja is the Dutch powerhouse behind Anja Potze Fine Jewellery, an award-winning independent jewellers based on historic Friar Street in the heart of beautiful Worcester. This month, Anja is in conversation with Ruby Edwards from You Do Better PR: My alarm…Read article
Shortlisted for the FSB Celebrating Small Business Awards
You Do Better have been congratulated on our success at being shortlisted for the FSB Celebrating Small Business Awards in the West Midlands. The FSB Awards celebrate the achievements and contributions of small businesses and the self-employed across the UK. As the largest event of its kind in the small business calendar, the high-profile FSB…Read article
Business Connections networking is back!
Meeting every 2nd Friday of the month, the business group deliver pay-as-you-go networking and focus on encouraging and supporting trade in the area. The breakfast meeting provides a fantastic opportunity for local professionals to connect in an informal, relaxed way. Returning to face-to-face meetings, after running the sessions on Zoom for the last 2 years,…Read article
International Women’s Day 2022 | #BreakTheBias
The first National Woman’s Day was observed in the United States on 28 February 1909 and is also strongly linked to the women’s movements during the Russian Revolution in 1917. Now an international movement, International Women’s Day sees a number of missions to help forge a gender equal world. In 2022, the movement seeks to #BreakTheBias. They…Read article
Let’s talk about PR
Our ‘Let’s talk about PR’ live webinar featured special guests Daniel Creasey, UK Marketing Manager for Panasonic Connect UK, and was open for questions about content and how not to create a PR disaster! Plus Jacob and Chris from Infinity Digital chatted about Digital Marketing in 2022. More about the webinar: Let’s talk…Read article
2022 | The year of Public Relations
We’re sending a shout-out to all businesses across the regions to mind their brand by using Public Relations this year. With Public Relations set to be big in 2022 You Do Better offer a realistic and affordable option for businesses across Herefordshire and Worcestershire. Ruby says: “We’ve launched Project PR to shout-out about Public Relations…Read article
Visual content marketing
Visual content including strong, original images, like photographs, videos, images and infographics, help you stand out from the crowd. Stock images are useful, although creating, curating and commissioning your own visual content shares a much more powerful message. Visual content is a way of engaging your audience and drawing them in to your…Read article
Panasonic TOUGHBOOK, Case Study
We collaborated with Panasonic TOUGHBOOK and The Royal Mint Museum to highlight their project helping care home residents reminisce through archive footage from the era of decimalisation. You can explore the project and media coverage here. We also produced an article on visual content marketing with Panasonic TOUGHBOOK’s European Enterprise Marketing Manager Dan Creasey, along…Read article
The Royal Mint Museum and Panasonic reminisce with care home residents about decimalisation
We worked with Panasonic TOUGHBOOK and Royal Mint to showcase their project which allows care home residents to reminisce and enjoy footage of the era around decimalisation. Check it out on realwire. As part of the 50th anniversary celebrations, the Royal Mint Museum has created a boxed experience to recount the memories of people who…Read article