News
Marketing that makes sense.
Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.

Public Relations is the most powerful marketing tool
You don’t need to tell everyone how good you are. Just be good. Work hard, do what you do, do it well, and others will know how good you are. PR is the marketing tool that then leverages that knowledge. It’s the most powerful marketing tool that you and your business can have…Read article
April Fool’s news is perfect for Public Relations
You Do Better are chuffed to have their April Fool’s story published in the local press. Not only do we provide busy businesses with outsourced marketing support, the team also manage creative PR. Public Relations stunts to April Fool’s stories create positive media attention which subsequently helps increase brand profile. Indeed, You Do Better were…Read article
Chamber of Commerce Awards Finalist
You Do Better are chuffed to be finalists in the Herefordshire & Worcestershire Business Awards for Micro Business of the Year, Sponsored by Worcestershire Growth Hub. This is the 3rd year in a row we’ve made it to the final and genuinely feel like we’ve won already. This award celebrates micro businesses punching above…Read article
Mooch x Black Country Living Museum
Working with design agency Mooch Creative we teamed up with the Black Country Living Museum and the Express & Star for a photoshoot. After curating and pitching our press release, we secured some time with the local publication and arranged for a little PR of our own. Along with the team at Mooch, You Do…Read article
Herefordshire Embraces Equity
Over the last couple of years we’ve written together with local business women who live and work in and around Worcestershire to share the positive sentiment of International Women’s Day. This year, in Herefordshire, we embrace the theme of the 2023: #EmbraceEquity. Those of us who hold the idea of equity close, welcome a day…Read article
Embracing equity in Worcestershire
Over the last couple of years we’ve written together with local business women who live and work in and around Worcestershire to share the positive sentiment of International Women’s Day. This year we embrace the theme of the 2023: #EmbraceEquity. Those of us who hold the idea of equity close, welcome a day to celebrate…Read article
Apprenticeships and their value to the workforce
As the nation enters National Apprenticeship Week 2023, Mark Smith, Commercial Banking Relationship Director at Lloyds Banking Group and President of the Herefordshire & Worcestershire Chamber of Commerce, shares his positive approach to apprenticeships. Mark says: “Lloyds Bank see apprenticeships as an essential part of the commercial economy. We’re thrilled to be able…Read article
In conversation with Mark Smith
New President of the Herefordshire & Worcestershire Chamber of Commerce, Mark Smith, Commercial Banking Relationship Director at Lloyds Banking Group, chats with Ruby Edwards from You Do Better PR. Your alarm goes off… I don’t have an alarm, usually waking between 5.30-6am. Then, coffee, a few chores, online news and a cuppa for Mrs S…Read article
Moving business forward in 2023
If you Google what’s new for business in 2023 you’ll see numerous consumer trend reports. Forbes state that we’ll see: 1. Accelerated digital transformation 2. Inflation and supply chain security 3. Sustainability 4. Immersive customer experience 5. The talent challenge We explore these 5 key points for moving business forward in 2023 with business leaders…Read article
Leave a light on for small business
When it comes to outsourced marketing support, big doesn’t always mean best, says Ruby Edwards, Owner You Do Better PR. Uncovering the organisations within the local area can certainly reap rewards. We’re lucky to have so many to choose from: whether it’s transport or roofing, IT or insurance, the award-winning businesses really are worth…Read article
Marketing that flexes with your cashflow…
… especially when it’s not working For many businesses marketing is a necessary component of their success. An annual requirement reflected in their annual accounts. However, just because it is needed every year doesn’t mean it is needed all year. Many marketing commitments are long term: annual data licenses, annual PR contracts, quarterly campaigns or may be…Read article
Virtual marketing department
Need a virtual marketing department? You Do Better PR specialise in public relations and communications. We’ve adopted a pay-as-you-go approach to keep costs down, so you can utilise our expertise as and when you need to. We manage ongoing or interim work, running campaigns and then leaving you to it or carrying on and supporting…Read article