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Marketing that makes sense.
Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.
Worcestershire Ambassador
Having originally been invited to join the Worcestershire Ambassadors in 2013, Ruby rejoined the group again to support the ongoing work of businesses across Wychavon, as published in the local press, including the Worcester Evening News, Evesham Journal, Evesham Observer and County Lifestyle and Leisure magazine. Presented with her pack by fellow Ambassador, Steve Descher, Ruby said: “I’m…Read article
What is PR?
PR, what is it and what’s the point? On more than one occasion when I’ve talked to someone about working in PR and communications they quickly follow with “’that sounds great, but what actually IS PR and how is it different from marketing and advertising and all the other comms industries?” In reality, not…Read article
Event management
A week today the team at You Do Better are supporting Stuart Allen with WorcestershireHour’s 5th annual Festival of Business at the Chateau Impney Hotel. We’re proud partners with #WorcestershireHour for the event alongside Areca Design, Bank House Hotel Spa and Golf Club, Worcestershire LEP, Business & Innovation Magazine and Welcome Telecom, with main…Read article
Business and innovation
Happy days! Always a fab start to the day when your press releases are printed, available on line too! Five mentions for three clients in this month’s Business and Innovation Magazine, thank you to the team! Including a feature on Augmented Reality and the recent Battle of Evesham (p29) as well as the…Read article
Project management
management We’re often asked to project manage ventures for various clients, this has included the successful implementation of a new fully automated web-based booking and lighting system for Pershore Tennis Centre; one of only a few in the country to boast such innovative environmentally-friendly LED lighting and automation. In turn, this supports the draw…Read article
Juggling is my party trick!
If you’re a parent the end of August might be causing a few mixed emotions. While the next week or so marks the end of summer it also means the end of school holidays. Juggling your work and personal life can be a hard task at the best of times, never mind when your children…Read article
I made a mistake
Yesterday I made a mistake. Today, I owned the resolution. By doing so (I think) I demonstrated that I was accountable and responsible for a problem. That it showed acumen, integrity and honesty. I didn’t lose my clients, either of them. I believe I gained their trust. In fact, more often than not, I…Read article
Event partner
We’re really looking forward to partnering with Stuart Allen and the wonderful #WorcestershireHour along with other local businesses the Bank House Hotel, Spa and Golf Club, Worcestershire Local Enterprise Partnership, Areca Design and Welcome Telecom. The 5th Festival of Business is sponsored by City Signs and hosted at the Chateau Impney on 14th September AND…Read article
Supporting local
We love collaborative working as well as supporting local business, so we’re thrilled to be involved with fellow Herefordshire & Worcestershire Chamber of Commerce member Worcester Web Studio. Not only do we support them and their clients with PR and social media management, we also know that their design and branding skills are exceptionally…Read article
Pro bono
As with many companies, we like to support good causes! We do this by providing pro bono PR and communications to a number of local charities and positive ventures. We support them in different ways, the ways that help them the most, including strategising and planning the management of their ongoing social media campaigns,…Read article
Case studies
Case studies are a great way to showcase and share examples of your work, a little more in depth than a blog and providing greater detail than a testimonial. Our recent case studies are about two very different companies chosen from our portfolio of clients. Firstly, Pershore Tennis Centre, a lively, local and…Read article
Time is money
There are few things more important for growing businesses than connections. Being visible and noticed is big business. Most want to have a good reputation and be at the front of customers’ minds. This can be achieved through various PR and communications mechanisms although the desired outcome is that people know who you are and…Read article