News
Marketing that makes sense.
Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.
Serving up success
Herefordshire & Worcestershire Lawn Tennis Association (LTA) hosted their annual workshop at David Lloyd, Worcester this morning, serving up a hands on day for coaches to learn new tennis techniques as well as how to increase their profile and encourage new membership. Tennis coaches from around the two counties were invited to join the regional…Read article
What’s the best business advice you’ve received?
Business people from across the Cotswolds joined together to support each other and share the best piece of advice they’ve been given over the years. The advice, ranging from “never say no to opportunity” to “join this group!”, was shared between delegates at the latest Cotswold Business Connections meeting. The group meets every 2nd Friday of the…Read article
Make a change
Whilst researching a recent article for International Women’s Day, we spoke with a wonderful woman called Heidi Clutterbuck and were inspired by her story. Heidi is a blogger and activist, striving to make a change. Heidi is a victim of historic childhood sexual abuse who became lost and unseen in a process supposed to offer…Read article
International Women’s Day
To celebrate International Women’s Day 2019 we ask business women from around Worcestershire about what inspires them and how they’re making a difference in business. With issues like the gender pay gap and the #metoo movement spearheading campaigns for change, women are doing everything possible to help forge a gender-balanced world. The International Women’s Day…Read article
Apprenticeships, what could be better?
“What a wonderful way to start a career, employed, gaining work experience, academic study, qualifications and pay too! What could be better?” asks Carl Arntzen, CEO of Worcester Bosch. As part of our recent interview with Carl, Ruby Edwards asked the CEO about apprenticeships and how they’ve added value to the business. Read more about Carl, Worcester…Read article
Curvy Kate’s Cushion Comfort campaign
We recently undertook a three week project with the awesome team at Curvy Kate, a global firm who are passionate about making women feel fabulous about their curves. Curvykate.com is the no. 1 destination for curvy girls searching for well-made, fashionable lingerie and swimwear. They offer amazing value and a wide range of sizes and…Read article
Social media: what platform is best for your business?
We’re often asked ‘what social media platform should I be using for my business?’ and the short answer to this question is, it completely depends. It’s understandable that with so many options it can be a little overwhelming. Every social media platform serves a different purpose and depending on who you want to reach…Read article
Media Partner
County Lifestyle and Leisure Magazine is a new breed of glossy lifestyle magazine; recently acknowledged as one of The Best UK Lifestyle Magazines from thousands of UK Lifestyle Magazines on the web using search and social metrics. Our monthly feature entitled In conversation with has been well received. We’ve already spoken with The Christmas Decorators, The Worcestershire…Read article
Kickstart your year
Emma May White and John Clark are a dream team, partners in life and business and both with entrepreneurial visions for the future. If you’d like to turn over a new leaf in 2019, together, perhaps Emma and John can help? Ruby had a conversation with them to find out about their visions. Read more…Read article
Cotswold Business Connections
Aiming to encourage and support trade in the region, Peter Heming, MD of The Heming Group, and (our very own) Ruby Edwards from You Do Better PR Agency, have joined forces to help boost trade in the area. Launched and hosted at The Swan, Broadway every 2nd Friday of the month, the breakfast meeting aims…Read article
The multi-hyphen blog
Multi-hyphening, what is it? Multi-hyphening is not a common term, however, in 2019, and as more and more of the workforce is made up of new generations, you might come across it more frequently. The world of work is changing and it could be the time to embrace this change. Being a…Read article
PR: A pivotal piece of the marketing jigsaw
Public relations is one piece of a marketing strategy puzzle, a key piece that focuses on reputation management. That’s the message from today’s speech we undertook alongside Lorraine Henry from Henry Pepper PR and the local charities we asked to join us in a collaborative approach to the Chamber’s Women’s Business Forum. Lorraine said:…Read article