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Marketing that makes sense.
Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.
Public Affairs vs. Public Relations: what’s the difference?
There’s often confusion about the differences between public affairs and public relations since both deal with building relationships with the public, although the methods for doing this are slightly different. Public affairs is the speciality involving public policy and law making. It relates to matters that concern the public directly: this could include anything from…Read article
Remote working is the future of business
Remote working: we’re all doing it, says Ruby, an advocate for telecommuting. Indeed all of the You Do Better team work remotely and it’s the business model that’s underpinning the growth of the Agency into 2020, and beyond. Working remotely has grown exponentially in the UK (and worldwide) over the last decade. Its…Read article
Latest publications
You Do Better PR write a regular business feature in County Lifestyle and Leisure Magazine, curating words and images from a range of award-winning, inspiring business figures around Worcestershire from small innovative ventures to large PLCs like Worcester Bosch. This month we feature James Goldby from Goldby Wealth Management on page 8. Other published pieces…Read article
Measuring PR beyond coverage and content
In an industry that has endless amounts of information, it couldn’t be easier to measure the effectiveness and impact of your public relations activity, but only if you know what to measure and how. As we know, the modern media landscape is becoming more fluid and complex. It’s also becoming smarter. Measuring content and coverage…Read article
Women’s Business Awards nomination
The Women’s Business Conference and Awards brings together all of the Women’s Business Clubs from across the UK to one venue, for one day. It brings together entrepreneurs, executives, and employees. The team invite everyone to join in and be inspired with a day of connection opportunities with high calibre businesswomen, quality business networking as…Read article
Introduce Us.
As seen in the latest issue of the Herefordshire and Worcestershire Chamber of Commerce’s Business Direction Magazine, a joint piece with Beth Collett and Lucy Allen. Chamber membership has delivered a wealth of support to our growing business: we’ve certainly maximised our membership and our clients’ too. For example, together with our clients, we’ve been…Read article
How PR Can Help Your Business Do Better
For your business to do better, people need to know about, and believe in, your brand. Public relations can be key in achieving this. Unfortunately, PR is a relatively unknown concept. The real benefits of the service are often unfamiliar or confused by business owners when it comes to sharing their skills with the world….Read article
Editorial: worth its weight in gold
A well written, well placed and well timed piece of editorial is worth it’s weight in gold. Well, cheaper than an advert anyway. That’s what public relations can do for you and your business. This is a timely piece of editorial, name-dropped into the most reputable of publications: with a readership of 33,000 people nationally,…Read article
You Do Better and One Worcestershire
Together with the Worcestershire Local Enterprise Partnership and Worcestershire County Council we’re raising the profile of Worcestershire regionally, nationally and internationally in the #OneWorcestershire initiative. From the outskirts of UK’s second city to the edge of the Cotswolds, Worcestershire is ideally placed at the heart of England. Worcestershire is easy to get to and easy…Read article
Three ways to use events as PR opportunities
Most PRs would agree that attending events and networking are vital elements for any business. You Do Better have recently been involved in managing events from start to finish for clients across Worcestershire and as a result have seen how their importance can be measured in intensifying current rapport, building relationships and ultimately growing your…Read article
Festive drinks & nibbles
From 6-8pm on Thursday 5th December 2019, you’re invited to join Cotswold Business Connections in partnership with The Lygon Arms, Broadway for festive drinks and nibbles: Christmas and networking the Cotswold Way! With co-hosts Peter and Ruby as well as a special festive experience from Paul Chester and The Christmas Decorators- Worcestershire & Gloucestershire. To book, contact…Read article
Is PR worth the investment?
What realistic gain can you expect to see as a result of your public relations activity? Whenever any business is looking towards the future, the question of public relations inevitably pops up. That being said, many hold back on the investment, putting it off for the future as they question the return of investment. Many…Read article