News
Marketing that makes sense.
Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.
Absolutely | Nick Owen
This week’s word has been chosen by the one and only Nick Owen from BBC Midlands Today: Absolutely. One of my favourite words is: absolutely. And groaner too, of course. Groaner refers to Nick’s regular ‘bad’ joke on BBC Midlands Today and now on Twitter too! Nick is an absolute legend of TV, bringing us…Read article
Video marketing
Video marketing and advertising, particularly online video content, is more effective and accessible than ever before and its impact is set to grow even stronger. Video is effective as it resonates well with an audience and can help increase your brand awareness. You Do Better can create awareness for your brand by using tailored video content. We work with…Read article
Zeitgeist | Sharon Smith
This week’s word has been chosen by Sharon Smith, CEO Herefordshire & Worcestershire Chamber of Commerce: Zeitgeist. The word I’ve chosen is not one of mine, I stole it from our Policy Manager who used it in one of her reports, and I have to say it was a new word to me at the…Read article
Pay-as-you-go PR? Flexible, affordable options.
Pay-as-you-go PR offers flexible and affordable communication options. We offer a pay-as-you-go service to businesses, providing a solution to the needs of sole traders and small to medium-sized businesses within Worcestershire and beyond. This pay-as-you-go approach means that You Do Better can deliver ad-hoc content for blogs and social media, create and send newsletters as…Read article
Vicissitude | Rachel Jenkins
This week’s word has been chosen by Rachel Jenkins, General Manager at Curvy Kate: Vicissitude. a change of circumstances or fortune, typically one that is unwelcome or unpleasant. Very apt for the current situation: no further explanation necessary. We’ve worked with Rachel and the Curvy Kate team a number of times now, here’s what she has…Read article
Communications crisis shifting?
Businesses are starting to shift focus from crisis communications to adapt their key messaging, ready for the next chapter of trading, says Ruby Edwards from You Do Better PR & Communications Agency. Following on from our piece about how Integrity is at the heart of business right now, we share how we’re seeing a…Read article
You’ll never walk alone | Colin Cole
In conjunction with celebrating 14 years in business, this week’s word (phrase) has been chosen by Colin Cole, CEO of Lioncourt Homes: You’ll never walk alone. Originally “You’ll Never Walk Alone” was a show tune from the 1945 Rodgers and Hammerstein musical Carousel and has now been recreated by the Captain Tom Moore and Michael…Read article
Resilience | Simon Carpmael
This week’s word has been chosen by Simon Carpmael, the new MD of award-winning commerical catering firm Sprint Group: Resilience. I strongly believe that when something knocks you down in life, you need to get back up, dust yourself down and carry on. Resilience is strongly influenced by a positive mental attitude, and…Read article
A word to the Cotswold Business Connections group
A word from Peter and me to the fabulous Cotswold Business Connections networking group that we co-host at The Swan, Broadway, once a month. As the coronavirus hits individuals and businesses alike, we wanted to send a word of appreciation to the group, which is now on pause until the lockdown is over. Peter and…Read article
Unprecedented | Harriett Baldwin MP
This week’s word has been chosen by Harriett Baldwin MP and has been frequently spoken by the government in recent weeks. Unprecented has been widely used, for example, in explanation of the recent outbreak of the coronavirus, which has never happened or existed in the past. Along with Harriett, we look forward to a time…Read article
Word of the week
We kick-off our ‘word of the week’ initiative, which aims to add a little interesting content and some context to the words we use to write it, with wordsmith: Wordsmith /ˈwəːdsmɪθ/ noun A skilled user of words. Someone who loves words and how they’re used. Often used to describe a writer, columnist, reporter, a composer,…Read article
Artist Camilla MacDonald offers to paint your home to raise much needed NHS funds.
We enjoyed working on this gratis piece for a colleague, with some great coverage in the Worcester News yesterday, thank you. It’s wonderful to see different people doing their bit to support the NHS in so many different ways. Read the full article below: Cotswold-based artist Camilla MacDonald is offering to paint your home in…Read article