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Marketing that makes sense.
Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.
If you’re going to do something, do it well, says Erika Steward from The Lygon Arms, Broadway
Situated within the idyllic Cotswolds village of Broadway, lies the four-star Lygon Arms. With roots dating back to the 15th century, The Lygon Arms is steeped in history, and reminders of the vast Tudor influence are visibly appreciated in the superb restoration of original features. The Lygon Arms boasts two new restaurants in addition to…Read article
Reconnecting with Your Audience: Getting Your Messaging Right
As we all begin the process of returning to work, it’s crucial for businesses to begin to reengage with their consumers in the right way. With many organisations understandably putting pause on communication with their consumers as they navigated through the peak of the pandemic, messaging needs to be clear and engaging as we all…Read article
Keeping up with the conversations | Kevin Powell
Keeping up with the conversations is a regular article following up on our monthly feature with business leaders across Worcestershire in County Lifestyle and Leisure Magazine. Keeping up with the conversations is a chance to catch up on the news with previous interviewees. This month we hear from Kevin Powell: 18 months on, while somethings…Read article
Eloquent | Jake Mountford
This week’s word has been chosen by Jake Mountford, Director at Hazelton Mountford: Eloquent. I chose this word because not only is it a nice word to say aloud, it is something I aspire to be (and of course don’t often achieve!) when I communicate in either speaking or writing. Feel free to join in…Read article
Auto-antonym | Ray Gillespie
This week’s word has been chosen by Ray Gillespie, Director at Worcester Web Studio: Auto-antonym. I love thinking of words that are auto-antonyms. Some of my favourites: “Dust” can mean to add dust (e.g. to dust a cake) or remove dust (e.g. cleaning a house) “Sanction” can mean to allow within a set of rules…Read article
How to boost your brand online
Join Ruby Edwards, Owner of You Do Better, a communications and PR business who will provide some top tips on how you can boost your brand online. This webinar will cover: • About your brand • Channel overview • Media landscape • Road to recovery Topic: How to boost your brand online Time: Jul 29,…Read article
Insightful | Jan Gill
This week’s word has been chosen by Jan Gill, HR Consultant, Coach and Trainer at Diversity Business. Insightful: The last few months have been very challenging, unprecedented, and it has been insightful for me to see how people have dealt with it, how people have been creative, motivated etc, and insightful into how people think/react/deal…Read article
Zoom | Lucas North
This week’s word has been chosen by Lucas North, Editorial Director at Writing Worcs. Zoom: As you’d expect, I’m a logophile, so could ramble on forever about words. But, all things considered, I’m going for ‘zoom’. First, I like short words. Secondly, I like to be topical. And as Zoom now appears to be the…Read article
Better communication is the way forward for SMEs across the two counties
In this new business landscape filled with uncertainty, it’s essential for organisations to develop their messaging in the right way, as they start to reopen their doors. With many traders reducing or pausing their communications due to the pandemic, their first foray back in to comms with consumers needs to be optimised to ensure a…Read article
The Myths and Legends of PR
Many of us have heard of public relations, or at least have some awareness of PR. Yet with so many people taking away individual interpretations, it’s a term that is often misunderstood. As such, there can be confusion about PR and its purpose, often leading to mistakes down the line when trying to reach out…Read article
Kevin Powell | Optimistic
This week’s word has been chosen by Kevin Powell, Retired Chief Inspector and previously Chair of the Worcestershire Ambassadors: Optimistic. a feeling of reassurance and relaxation following release from anxiety or distress. We worked with Kevin last year, here’s what he had to say: Ruby interviewed me for a magazine article she was very professional, friendly…Read article
Jabberwocky | Em Branson
This week’s word has been chosen by our talented associate Em Branson. Jabberwocky: Jabberwocky is also the title of a poem by Lewis Carroll, featured in his famous novel, Alice Through The Looking Glass. The poem is made up of nonsense words and depicts the killing of the fictional character named “The Jabberwock”. Em has…Read article