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Marketing that makes sense.
Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.
Upcycling and restyling furniture to its former glory and beyond
UNIQ Furniture, an award winning business that takes surplus school, office and industrial furniture; repairing, refurbishing and upcycling it for a new domestic life. In the forthcoming November 2020 edition (published online early) we’re in conversation with Andrew Smith for our regular business feature in County Lifestyle and Leisure Magazine. Andrew is the man behind…Read article
What’s your story: sharing newsworthy content
The whole concept of Public Relations revolves around sharing your story and your brand with the world. But to reach that audience, you have to first gain the interest of editors and journalists reporting to the different audiences around the globe. So, whether it’s commenting on breaking news, sharing company updates or simply demonstrating your…Read article
How will PR help me and my business?
PR is a cost-effective way to raise your profile and get your message across. PR predominantly involves ‘free media.’ The purpose is to develop a discussion and generate coverage without directly paying for it, which is distinct from advertising. Public relations is about selling a company or brand through positively managing the communication channels between…Read article
Whatever works best for you: retained or pay-as-you-go PR?
Whilst we’re known for our pay-as-you-go business model, we do undertake retained work for customers who prefer to bag our time. These organisations are usually sales-heavy with no real marketing department, so they ask us to support their business with an outsourced marketing function. Whatever works best for you. However, we realise that retainers may…Read article
In conversation with business leaders in Worcestershire
We’re now interviewing business leaders from across Worcestershire for our regular business column in County Lifestyle and Leisure Magazine. In the last two years, we’ve heard from sole traders, MDs of SMEs and CEOs of local yet global organisations. If you’d like to be part of our conversations, please let us know. Our conversations so far…Read article
What we do best
Using our global experience with the big brands, we provide a flexible approach and easy access to public relations. The Agency works on a pay-as-you-go basis, making it easy and affordable for businesses to try out PR & Comms and see how it fits with their organisation, without paying expensive retainers or encountering budgeting…Read article
In conversation with Sharon Smith
This month, Ruby chats with Sharon Smith, the CEO of the Herefordshire and Worcestershire Chamber of Commerce. Sharon heads up the 8th largest Chamber in the UK, having joined as Director of Finance and Corporate Services in 2007, which supports over 4000 businesses a year across the two counties. The award-winning Chamber has achieved a…Read article
Competition is King
As the kids return to school and the business world begins to return to the new way of working, we hope our efforts will help start to lift the economy and that things will begin to look up. But does this mean that the gloves will be off and we’ll be going up against the…Read article
Better messaging: why is it important?
Message development is more important than ever. In the paid media world, a huge amount of time is spent on crafting messages, testing them, revising and testing again before eventually finalising them for distribution to the community. In public relations, the process isn’t as complex, but perhaps it should be? According to Microsoft, audiences now…Read article
Shop in the Shires: celebrating the two counties local businesses
Over the past number of months businesses have been welcoming customers back into their stores after months of closures and hardship, for the local business environment a sense of normality has returned to the area. The Herefordshire & Worcestershire Chamber of Commerce are currently celebrating those businesses that make the two counties great and we’re…Read article
Keeping up with the conversations | FreeAgent 24/7
Keeping up with the conversations is a regular article following up on our conversations with business leaders across Worcestershire which feature monthly in County Lifestyle and Leisure Magazine: a chance to catch up on the news with previous interviewees. You may remember Daniel Lewis and Gerard Smith from FreeAgent 24/7 who were Turning Worcestershire gold…Read article
Technology’s Infiltration of the Workplace is Crucial
Businesses rely heavily on technology to ensure the smooth running of day to day operations. From automated invoicing systems and stock control software to chatbots and web hosting, there are plenty of routes in which technology has begun to infiltrate the workplace. However, over the past few months, technology has played an even more significant…Read article