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Marketing that makes sense.
Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.
3 minutes with, Sharon Smith
‘3 minutes with’ is our latest initiative to support positive communications, gain an insight into local businesses, learn from their experience and take away their top tips. This month, we hear from Sharon Smith, CEO of the Herefordshire & Worcestershire Chamber of Commerce. More about Sharon can be found here. Sharon says: As the pandemic…Read article
PR2021
PR and communications trends for 2021. We collate the trends for the new season in a snapshot of what to expect in the world of comms: Integrity: stand up for what you believe in and be authentic about it. Be loud and proud with your messaging both externally and internally. Think ethical public relations, personal…Read article
3 PR disasters
Whether you’re a newbie who’s fresh to the PR world, or an experienced pro with years of knowledge under your belt, we can all fall victim to a PR blunder. Don’t believe us? All you have to do is look through the #PRFail hashtag on Twitter to see an ever-expanding list of grievances from journalists…Read article
PR-OLOGY: The Study of Public Relations
According to the Oxford English Dictionary, an ology is: /ˈɒlədʒi/ noun / a subject of study; a branch of knowledge. We study PR: pr-ology is what we do. That’s our what. So, what’s our why? PR predominantly involves ‘free media.’ The purpose is to develop a discussion and generate coverage without directly paying for it,…Read article
Keeping up with the conversations | Daniel Walton
Keeping up with the conversations is a regular article following up on our monthly feature with business leaders across Worcestershire in County Lifestyle and Leisure Magazine. Keeping up with the conversations is a chance to catch up on the news with previous interviewees. This month we hear from Daniel Walton at Olpro: 2020 has been…Read articleFinding the Right PR Match for Your Brand
Whether you’re launching a new product or service, or simply want to build on your reputation, a talented PR agency will be able to give you the help you need. However, when it comes to trusting someone else with your brand image, it can be daunting. As such, you’ll need to find one that you…Read article
And finally…
And finally… is our way of ending the working week/month on a positive note with PR and communications advice from the experts. Define your brand personality, and don’t be afraid to use it. It’s not about features and benefits, it’s about who the brand is, what its values are, and how it communicates. Even…Read article
3 minutes with, Mick Foley
‘3 minutes with’ is our latest initiative to support positive communications, gain an insight into local businesses, learn from their experience and take away their top tips. This month, we hear from Mick Foley One Minute Wonders. Mick produces videos to help you market your business, is BBC Trained, a CAA licensed Drone Pilot and…Read article
A straight talking PR: the oxymoron of public relations at You Do Better
We believe that the truth will do it (almost) every time… but that’s not what people or organisations usually feel about a PR. That’s why our Agency is just a little bit different. Not simply because we have a PAYG business model (rather than the usual, sizeable monthly retainer) but because we also say it…Read article
Cotswold Business Connections continues via Zoom
Our meeting will commence online via Zoom on Friday 12th February 2021. Invitations and links will be sent to our exisiting group in due course. More details about Cotswold Business Connections over lockdown can be found here. Originally launched and hosted at The Swan, Broadway every 2nd Friday of the month (except August and December)…Read article
Need some help unscrambling your messaging?
If you need some help unscrambling your messaging and are not great at articulating what you want to say then You Do Better PR’s ad-hoc services can support you and your business. We’re here to help you unscramble your messages and support your content management needs. If you want fluent or persuasive and expressive content…Read article
5 Most Effective PR Campaigns
Effective PR is more than just writing a press release. It is about building positive relationships, engaging with a target audience and gaining momentum for your brand. To ensure all of this is achieved, PR professionals sometimes have to think outside the box to create the most significant impact. There have been hundreds of thousands of…Read article