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Marketing that makes sense.
Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.
Play to your strengths
You Do Better PR play to our strengths: our pay-as-you-go business model, this USP is favoured amongst SMEs as we provide a flexible approach to communications and easy access to PR, making it easy and affordable for businesses to try out public relations and see how it fits with their organisation. interim campaign management…Read article
Pivot, adapt, diversify or flex?
Whether you and your business decided to pivot, adapt, diversify, develop or flex over the last year or so, lockdown has provided some opportunities for businesses to consider changing their communications and tone of voice. And maybe it’s here to stay? This is one of the biggest turning points in history and individuals and businesses…Read article
Let’s get talking!
“The only thing worse than being talked about is not being talked about.”, Oscar Wild. Whilst being talked about is key to public relations, it’s really important to think about the tone of voice used whilst we’re talking. Even in these tough times, it’s definitely acceptable to share your successes, wins and expansions. After…Read article
Keeping up with the conversations | The Christmas Decorators
‘Keeping up with the conversations’ is a regular article following up on our monthly feature with business leaders across Worcestershire in County Lifestyle and Leisure Magazine. Our regular business article is a chance to catch up on the news with previous interviewees. This time we hear from Ali and Paul Chester from The Christmas Decorators:…Read article
Brand evolution
To demonstrate how brands develop and progress, in their own way, in their own time, we’ve used our own brand as an example. The You Do Better brand was born from an idea many years before trading and named because of a Maya Angelou quote: “Do the best you can until you know…Read article
Digital is the clear winner for marketing in 2021
With the digital marketing world seeing an increase in input and effort due to the pandemic, online is where it’s at right now. Virtual meetings and cancelled events mean that extra budget is being popped into the marketing pot in order to increase brand awareness and share messaging around both existing and new products and…Read article
3 minutes with, Gary O’Reilly
‘3 minutes with’ is our latest initiative to support positive communications, gain an insight into local businesses, learn from their experience and take away their top tips. This month, we hear from Gary O’Reilly, Privacy Law Solicitor and Owner of SME Comply, a specialist data protection and compliance consultancy, providing small to medium enterprises (SMEs)…Read article
Budgeting for 2021/22? Don’t forget about PR…
With the end of financial year looming, it’s often time for businesses to evaluate their budgets for the forthcoming year. Undoubtedly setting and sticking to a budget for the year will help your organisation stay profitable, but what areas of the business should you spend your money on? Have you thought about a few marketing…Read article
Google reviews, why they’re good for business
Google reviews can give businesses a big credibility boost without having to spend anything more than your time. Now, more than ever, it’s a great time to capture feedback and ask clients to leave you a review. With proper execution, Google business reviews can be one of your most successful marketing tactics. They allow you: To acquire…Read article
3 minutes with, Ben Mannion
‘3 minutes with’ is our latest initiative to support positive communications, gain an insight into local businesses, learn from their experience and take away their top tips. This month, we hear from Ben Mannion, Director at Hewett Recruitment Ltd and President & Board Member at Herefordshire & Worcestershire Chamber of Commerce. More about Ben can…Read article
International Women’s Day 2021 and why we choose to challenge
The first National Woman’s Day was observed in the United States on 28 February 1909 and is also strongly linked to the women’s movements during the Russian Revolution in 1917. Now an international movement, International Women’s Day sees a number of MISSIONS to help forge a gender equal world. Celebrating women’s achievements and increasing visibility, while calling out…Read article
Keeping up with the conversations | Harriett Baldwin
‘Keeping up with the conversations’ is a regular article following up on our monthly feature with business leaders across Worcestershire in County Lifestyle and Leisure Magazine. Our regular business article is a chance to catch up on the news with previous interviewees. This month we hear from Harriett Baldwin MP: As I write this, over…Read article