News
Marketing that makes sense.
Practical notes on PR, SEO, PPC and marketing, written for business owners, not other marketers.

Pay as You Go PR Pays Off For Ruby
Ruby Edwards tells it straight to Jon Griffin. Ruby Edwards in full conversational flow is quite an experience for the listener, with the occasional expletive thrown in for good measure. “I’m an unusual PR as I do not do bullxxxx. I do not do fluff. Usually, though, journalists and editors appreciate a candid approach….Read article
Copy that!
The phrase ‘copy that’ or ‘do you copy’ generally means that your message has been received and understood. It’s widely believed to originate from military, amateur and CB radio communications to: “confirm receipt of a message and its understanding.” On its own, the word ‘copy’ means many things, in this context it can be: “written…Read article
3 minutes with, Gabriella Fryer
‘3 minutes with’ is our initiative to support positive communications, gain an insight into local businesses, learn from their experience and take away their top tips. This month, we hear from Gabriella Fryer, Marketing & Communications Manager at the Herefordshire and Worcestershire Chamber of Commerce. “Your empathy is your biggest and most powerful strength, don’t…Read article
In conversation with… Elizabeth Eyre
For our regular business column in County Lifestyle & Leisure Magazine, Ruby’s ‘In conversation’ with Elizabeth Eyre: why she received the order of the British Empire Medal and life lessons from the vice-chairman of the Broadway Museum and Art Gallery. This month, Ruby chats with Elizabeth Eyre, a woman with several strings to her bow,…Read article
Plug-in PR
Public relations at the flick of a switch. Turn your public relations on and off with our pay-as-you-go PR services. Our pay-as-you-go approach means that You Do Better can deliver as-you-need-it content for blogs and social media, create and send newsletters as well as writing and issuing one-off press releases for those companies who don’t…Read article
Chamber business awards finalist
We’re punching! You Do Better are finalists in the Herefordshire and Worcestershire Chamber Business Awards 2021! Category: Micro Business of the Year Sponsored by Worcestershire Business Central This award celebrates micro businesses punching above their weight for businesses with 10 staff or less. Judges will be looking for businesses that have demonstrated strong revenue growth…Read article
3 minutes with, Charlotte Perry
‘3 minutes with’ is our initiative to support positive communications, gain an insight into local businesses, learn from their experience and take away their top tips. This month, we hear from Charlotte Perry, Partner at QualitySolicitors Parkinson Wright and President of the Worcestershire Law Society. As a solicitor specialising in Family Law, I find face…Read article
Pay-as-you-go photographs
You Do Better offer the opportunity for clients to have their own photographs taken to accompany press releases and social media posts. Using our pay-as-you-go model, we curate images to suit your needs. We take high res images to go with your news story or help you build a cache of images for you to…Read article
3 minutes with, Ray Gillespie
‘3 minutes with’ is our initiative to support positive communications, gain an insight into local businesses, learn from their experience and take away their top tips. This month, we hear from Ray Gillespie, Director at Worcester Web Studio. The talented team specialise in Digital Marketing and Web Design. More about Ray and co can be…Read article
Syentium do better as their story’s shared globally by Interpol
IMMEDIATE RELEASE Further to an idea from Ruby Edwards at You Do Better PR, Worcester’s high technology company Syentium has shared their story with The International Criminal Police Organization, Interpol. Syentium are leaders in the design, development and implementation of automated detection of illegal and targeted items in x-ray security screening systems. Their technology automatically…Read article
If you have a small business it’s good to be thinking about PR
Companies often find comfort in paying large retainers and choosing larger PR Agencies. Mainly because of their stature and standing in the world of PR, it’s called gaining a marquee name. Their reputation goes before them and larger organisations can afford the upfront costs and want the PR that comes from being associated with…Read articleYou Do Better PR and the HW Chamber of Commerce
You Do Better PR have enjoyed a hugely positive collaboration with the Herefordshire and Worcestershire Chamber of Commerce. Since 2018, we’ve been members of the Chamber to make the most of their support of local industry. The Chamber provide members with advice and guidance as well as services, all with the aim of enabling businesses…Read article