Google reviews – why they’re good for business

Google reviews can give businesses a big credibility boost without having to spend anything more than your time. Now, more than ever, it’s a great time to capture feedback and ask clients to leave you a review. With proper execution, Google business reviews can be one of your most successful marketing tactics. They allow you:

To acquire testimonials which you can then use in marketing your business
To better understand what you are doing right and/or wrong as a business
To improve the visibility of your business on Google.

The benefits of improving the visibility of your business by receiving Google reviews are listed and explained below:

Brand trust – transparency and reputation are important for all businesses but are especially prevalent for PR in 2021. Google reviews allow customers to share their

Accoridng to Podium:

nearly 88% of consumers have read reviews to determine the quality of a local business. A large part of this research is generally done through Google reviews. To really hammer home the power of Google business reviews, the same survey reports a staggering 72% of consumers say positive reviews make them trust a local business more than they may have otherwise. This provides a great opportunity for local businesses to gain a competitive advantage over the next business by collecting Google reviews. Conversely, it creates a sense of urgency with how to respond to negative reviews, which will further build customer trust.

Online exposure and local SEO – with proper execution, Google business reviews can be one of your most successful marketing tactics. Google tracks the activity of ratings and boosts the businesses that have a large number of high ratings, as well as ones who have a high number of ratings because it recognizes those businesses that try to engage with their customers. A good review rating can push your business to the Google Local Pack, which lists the first three businesses near the top of the search page based on location.

According to DevDigital:

70% of online searches go through Google, so chances are high someone is going to find you and your business through the world’s most prominent search engine. Doesn’t it make sense then to put a focus on optimizing your reviews on such a prominent platform?

Feedback and customer intelligence – 91% of consumers regularly or occasionally read online customer reviews to determine whether a local business is good or bad? Did you also know that 84% of people trust online reviews as much as a personal recommendation, and 74% of consumers say that positive reviews make them trust a local business more.
Increase click-through rates for your website – if your business has a high review rating, internet goers are naturally more likely to click your website and see what your operations are about, making your product more aware to them.
Convert more customers –
Uplift morale – receiving a positive Google review really does help keep you and your team upbeat, so why not leave a review for someone you work with today?

Wordstream list 16 ways to gain more Google reviews and we suggest that you harness the power of Google by capturing your ‘Google my business’ account now.

As seen in the Pershore Times.