Finding the Right PR Match for Your Brand

Whether you’re launching a new product or service, or simply want to build on your reputation, a talented PR agency will be able to give you the help you need.

However, when it comes to trusting someone else with your brand image, it can be daunting. As such, you’ll need to find one that you can trust and rely on. There can be a lot to consider during this process, such as whether you want to pick a team local to you, or a specialist in your sector.

So, to help you make your important decision, here’s a couple of tips to make the process easier.

Identify your budget

You’ll find that as you make enquiries that there will be differences in price, a range of packages, and even a different way of working with every agency you speak to. So, while not everything should be about money, the budget you have available will likely guide your decision.

If you have a larger budget, it’s essential to first consider how you’ll get the most value out of it. For example, an agency who are experts in your niche may offer a lower price range but more proven experience within your sector, but the larger agency with a higher price tag could provide you with the national reach that you’ve been looking for.

If you have a smaller budget, you may want to explore smaller, boutique agencies, or explore those who offer alternative ways of working. Many public relations agencies do work on a retainer basis, but there are other options, such as Pay-As-You-Go.

Consider what you’re looking for

What will make your working relationship as successful as possible? To ensure you get the most value from your PR agency, consider what you want them to be able to offer. For example, do you want them to be a local to ensure you can have regular catch-ups at ease, or would you rather have a specific approach to campaigns that work to your style?

Understand the agency’s approach

Every agency will work differently. However, you’ll find that more large-scale agencies will tend to put their budgets toward bigger campaigns and events, while others will focus on more adaptable and frequent campaigns that require less budget. Both ways of working can be effective although it’s essential to understand how they both work to meet your goals.

Understanding your business

If you’ve found one or two public relations agencies you think you’d like to work with, the best test to see whether they’re a great fit is if they truly understand your business. If they don’t, it can lead to a fractious relationship and ineffective campaigns.

Initially, you’ll need to provide them with information on your business, who you are and what you’re looking to achieve. Then, as they draw together their proposals, you’ll be able to see how much time they’ve taken to understand what your brand is all about.

For example, are their campaign proposals hitting the right goals? Will they be targeting the right markets? And will their ideas match your values?

Focus on expectations

Be completely clear with your agency on what you expect to achieve. Ensure you express the outcomes you’re looking for and explain why. Agencies should then be honest with you in whether these expectations are realistic considering the parameters you’ve both put in place. This way, you can always be on the same page and remain focused on securing successful results.

It may take time to select the perfect agency for you. However, if you pick well, you’ll be able to relax in the knowledge that your brand awareness, reputation and key messaging are all in safe hands.

For more advice on how you can find the perfect PR agency for you, and to find out more about our pay-as-you-go working style, contact the team today. Our wealth of experience, paired with stress-free flexibility, could be the perfect solution for you.