Brand evolution

General News
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To demonstrate how brands develop and progress – in their own way, in their own time – we’ve used our own brand as an example.

The You Do Better brand was born from an idea many years before trading and named because of a Maya Angelou quote:

“Do the best you can until you know better. Then when you know better, do better.”

You Do Better began to trade in 2017 with the initial objective of delivering Business Services and Consultancy to local SMEs. At that time, there were a number of organisations doing the same locally so we undertook a review and moved forward with what we’d discovered was a gap in the market and our most favourable arm of marketing: Public Relations.

Since then we’ve grown year-on-year although adapted along the way and the key reasons for this have been:

  • our pay-as-you-go business model – this USP is favoured amongst SMEs as we provide a flexible approach to communications and easy access to PR, making it easy and affordable for businesses to try out public relations and see how it fits with their organisation.
  • interim campaign management – being flexible and working alongside organisations where their marketing manager may be on leave and a crucial campaign needs managing. We specialise in interim cover and deliver public relations when you need it.
  • Gain support from those who are better than you at what you need help with – our associates are all experts in their fields. The investment in like-minded associates is paramount to our business. The investment in like-minded associates is paramount to business. We love working with a team who love what they do and believe that people will continue to be key to the success of business in 2021.
  • learning and gaining experience from global brands like Curvy Kate and Stella McCartney – invaluable experience which allows us to now deliver London skills locally. Paid or unpaid, work experience adds to our continual improvement programme. Read our blog.
  • straight talking – we believe that the truth will do it (almost) every time… but that’s not what people or organisations usually feel about a PR. We’re a little different and maybe that’s why we stand out! We’re not for everyone but when we find the right fit, we fit well. More about being a straight-talking PR here.