AR and its impact on marketing

Augmented reality (AR) and virtual reality (VR) are immersive experiences where an artificial environment is presented in such a way that it feels and appears like a real environment. Both have had a huge impact on gaming for some time although the rise in popularity and variety of this media is now having a big impact on the way business can communicate with its customers.

With so much media being shared every second by brands and customers, the noise being created is making it increasingly difficult to influence consumer opinion and purchasing behaviour. AR/VR provides brands with the opportunity to create memorable marketing campaigns. Not only are there fewer companies using AR/VR but the immersive nature of the experience means brands are able to stand out from the crowd and design the exact environment and viewpoint it wants the customers to feel.

As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent. Making it a cost-effective choice when allocating your marketing budget. If you’d like to read more about AR and its impact on marketing, please click here.