Could TV advertising work for your business?
“TV advertising isn’t something I recommend every day. Most businesses have opportunities closer to home that are likely to deliver results more quickly. That said, we’ve now delivered three AdSmart from Sky campaigns and seen first-hand how targeted TV advertising can increase visibility in the right locations. For some businesses, it’s well worth considering.”
Ruby Edwards, Owner & Director, You Do Better
If you’re searching for a Sky AdSmart authorised agency, you’re probably trying to understand whether TV advertising is a realistic option for your business.
You may also be wondering how it fits alongside your existing marketing activity.
That’s where You Do Better can help.
Having worked directly with Sky on three AdSmart campaigns, including two for Hayman-Joyce and one for Moreton Show, there is real experience behind the advice.
What is AdSmart from Sky?
AdSmart from Sky allows businesses to target television advertising to specific audiences and locations.
That means your advert can be shown to relevant households rather than every viewer watching the same programme.
For regional businesses, this can make TV advertising far more accessible than many people expect.
Instead of paying for broad national coverage, businesses can focus on the locations and audiences that matter most.
Real campaign experience
You Do Better has delivered three AdSmart campaigns in partnership with Sky.
Two campaigns were created for Hayman-Joyce, helping to increase visibility across key locations within their catchment area.
A third campaign supports Moreton Show to help raise awareness ahead of one of the region’s best-known agricultural events. Coming soon to TVs across Gloucestershire…
The campaigns were different, but the objective was the same. Increase awareness amongst the right audience in the right locations.
Like any marketing activity, TV advertising isn’t a magic wand.
It works best when it supports wider marketing activity, including PR, content, websites and digital marketing.
What clients say
As Tom Hayman-Joyce, Partner at Hayman-Joyce, explains:
“Working with you over the years has been consistently reassuring; you bring a level of professionalism and honesty that’s hard to come by. What I particularly value is that your advice is always grounded, clear and given with our best interests in mind.
You’ve always felt like a natural extension of our team rather than an external supplier. There’s a real sense of being in safe hands, knowing that your experience and judgement underpin everything you do. It makes a significant difference, especially in situations where clarity and confidence are key.
I wouldn’t hesitate to recommend you, not just for the quality of your work, but for the way you go about it: collaborative, thoughtful and consistently dependable.”
Working directly with Sky
Running a successful TV advertising campaign isn’t just creating an advert. It’s about audience targeting, campaign planning, messaging, creative development, approvals, scheduling and reporting all play a part.
You Do Better works directly with Sky and trusted creative partners to manage the process from start to finish.
The aim is simple. Ensure TV advertising supports wider business and marketing objectives.
As Chris Morris, Sales Manager at Sky, explains:
“AdSmart really opens up the TV marketplace to businesses of all shapes and sizes thanks to the use of data and precise targeting. Working with Ruby and Tom, we targeted the homes in locations that were actually important to Hayman-Joyce, ensuring their advert went out on award-winning content to just the homes in their catchment.
Seeing your advert on TV really is iconic, there’s nothing like it, and having customers telling you ‘I’ve seen you on the TV’ never gets old. If you haven’t considered TV before, or assumed it was out of reach, I’d encourage you to reach out to Ruby and have a conversation.”
Why consider TV advertising?
Most businesses already have plenty of marketing options. Social media, SEO, PR, email marketing and Google Ads can all play an important role. That doesn’t mean television should automatically be ruled out.
For some organisations, TV advertising can help increase awareness and support brand recognition. It can also complement activity taking place across other marketing channels. For others, it may not be the right fit. The key is understanding whether it supports your objectives, audience and budget.
TV advertising in Gloucestershire, Worcestershire and Herefordshire
You Do Better provides outsourced marketing support across Gloucestershire, Worcestershire and Herefordshire.
For businesses looking to increase visibility in specific locations, AdSmart from Sky can be a useful addition to the marketing mix. The most successful campaigns are those that form part of a wider strategy rather than operating in isolation.
If you’re considering TV advertising and would like an honest conversation about whether it’s right for your business, get in touch. You can also explore our full range of marketing services.