5 Tips for Boosting Your Brand Awareness

When running a business, regardless of your sector, brand awareness is crucial for ensuring ongoing success and growth.

It’s the very first step in terms of marketing and creates a solid foundation for all of your ongoing promotional efforts. Why? Because without brand awareness, people simply won’t know about you. And if they don’t know your business, then they certainly won’t buy from you.

Without putting brand awareness strategies in place, you won’t be top of mind for your audience, leaving them likely to purchase from your competitors. However, if you do, you’ll constantly be increasing your awareness, helping your brand to tick off long-term goals such as increasing sales, boosting web traffic and doubling profits.

It’s time to let people know who you are and what you have to offer. Here’s how:

Launch a PR campaign

We may be biased but launching a PR campaign is undoubtedly the best way to build your brand awareness. By featuring in relevant newspapers, magazines and blogs, you’ll be much more likely to attract an audience as editorial holds more credibility than other forms of marketing. This is because the content will be produced by unbiased authority figures: journalists.

To launch a PR campaign, you’ll need to share something newsworthy. For example, you may have created and launched a unique, innovative product, published a new report featuring ground-breaking statistics or merely supported your local community.

Bear in mind that your media strategy doesn’t always have to be a campaign, however. It can be as simple as sharing updates that your sector may be interested in. For instance, many trade publications have ‘movers and shakers’ sections, where they feature new hires.

Overall, brand awareness through public relations is all about finding something that’s of interest to your target audience. Consider what publications they read, then target them with appropriate and relevant content.

Organise a stunt

Public relations works in many more avenues than just media coverage. Another worthwhile avenue to explore with your PR strategy could be organising a stunt. PR stunts are a guaranteed method to get tongues wagging, but it’s crucial to get it right.

By stunt, we don’t mean outlandish (and expensive) acts like sailing a house down the Thames like AirBnB. Instead, it can be something much more straightforward, such as a pop-up shop, rare or limited-time products or posting personalised cards to clients.

Engage on social media

Social media provides the perfect opportunity to engage with your audience. Facebook, Twitter, LinkedIn and Instagram all offer free platforms where you can talk directly to your consumers and expand your reach.

However, social platforms are rife with content, both from personal users and your competitors, so it’s essential to stay seen. Profiles should, therefore, be publishing content a couple of times a week as well as interacting with other users.

Most importantly, your content needs to be of interest to your audience. In that sense, your content shouldn’t just be pushing products and services to your followers. Instead, use your knowledge and experience to your advantage. Share industry insight, tips or news that’s relevant to your industry and your followers.

Enhance your content

Content marketing is a useful strategy to utilise, regardless of your aims. Of course, it can be vital for expanding your brand awareness, but it’s also a great way to share your brand message, becoming an authority figure in your industry and increasing your website traffic.

The most critical area of this is blogging regularly. Producing engaging, unique and fresh content every week or two will be perfect for sharing on social media and will attract page visits from consumers searching for terms relevant to your brand. You could then begin to explore writing content for other platforms and outlets too.

Create visual content

Now more than ever, people enjoy consuming visual content. From video content and photography to graphic design, visual content is much easier to digest and more attractive to the eye.

Videography itself is seeing a massive surge in popularity with Facebook Lives now reportedly viewed 8 billion times a day. Video content is incredibly sharable, perfect for expanding your brand awareness, and much more engaging, helping you to promote your products and services.

Imagery and graphics are also useful for expanding your reach. Pictures are incredibly sharable and can often be the first point of attraction for any piece of content. It can also be a great way to cement your image by using key brand identity features through graphic images and photos.

From your website to social media, if you ensure to include visuals everywhere, you can expect to see an increase in engagement and brand recognition. More about video can be found here.

Make a positive change today

Brand awareness is a simple yet very effective way to start boosting your business performance. Put your target audience at the heart of your activity, and your strategy will slowly but surely begin to yield tangible results.

For further advice, contact You Do Better today. With years of experience in building strategies to improve brand awareness, reputation and recognition, we’re on hand to talk through how you can raise your profile. Call 07891 777464 or email ruby@webdevserver.uk.