Worcester
Leading the way with outsourced marketing from You Do Better Ltd
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As seen in print in Midlands Living Magazine and Herefordshire & Monmouthshire Living Magazine. “I use my global experience with the big brands to provide outsourced marketing in a flexible and creative way,” says Ruby Edwards, founder of You Do Better Ltd. Ruby Edwards is the founder of You Do Better Ltd, a marketing agency…
3 minutes with – Ray Gillespie
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‘3 minutes with’ is our initiative to support positive communications, gain an insight into local businesses, learn from their experience and take away their top tips. This month, we hear from Ray Gillespie, Director at Worcester Web Studio. The talented team specialise in Digital Marketing and Web Design. More about Ray and co can be…
If you have a small business it’s good to be thinking about PR
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Companies often find comfort in paying large retainers and choosing larger PR Agencies. Mainly because of their stature and standing in the world of PR – it’s called gaining a marquee name. Their reputation goes before them and larger organisations can afford the upfront costs and want the PR that comes from being associated with…
Let’s get talking!
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“The only thing worse than being talked about is not being talked about.” – Oscar Wild. Whilst being talked about is key to public relations, it’s really important to think about the tone of voice used whilst we’re talking. Even in these tough times, it’s definitely acceptable to share your successes, wins and expansions. After…
Brand evolution
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To demonstrate how brands develop and progress – in their own way, in their own time – we’ve used our own brand as an example. The You Do Better brand was born from an idea many years before trading and named because of a Maya Angelou quote: “Do the best you can until you know…
3 minutes with – Ben Mannion
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‘3 minutes with’ is our latest initiative to support positive communications, gain an insight into local businesses, learn from their experience and take away their top tips. This month, we hear from Ben Mannion, Director at Hewett Recruitment Ltd and President & Board Member at Herefordshire & Worcestershire Chamber of Commerce. More about Ben can…
A straight talking PR: the oxymoron of public relations at You Do Better
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We believe that the truth will do it (almost) every time… but that’s not what people or organisations usually feel about a PR. That’s why our Agency is just a little bit different. Not simply because we have a PAYG business model (rather than the usual, sizeable monthly retainer) but because we also say it…
Upcycling and restyling furniture to its former glory and beyond
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UNIQ Furniture, an award winning business that takes surplus school, office and industrial furniture; repairing, refurbishing and upcycling it for a new domestic life. In the forthcoming November 2020 edition (published online early) we’re in conversation with Andrew Smith for our regular business feature in County Lifestyle and Leisure Magazine. Andrew is the man behind…
What’s your story: sharing newsworthy content
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The whole concept of Public Relations revolves around sharing your story and your brand with the world. But to reach that audience, you have to first gain the interest of editors and journalists reporting to the different audiences around the globe. So, whether it’s commenting on breaking news, sharing company updates or simply demonstrating your…
In conversation with Sharon Smith
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This month, Ruby chats with Sharon Smith, the CEO of the Herefordshire and Worcestershire Chamber of Commerce. Sharon heads up the 8th largest Chamber in the UK, having joined as Director of Finance and Corporate Services in 2007, which supports over 4000 businesses a year across the two counties. The award-winning Chamber has achieved a…
Better messaging: why is it important?
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Message development is more important than ever. In the paid media world, a huge amount of time is spent on crafting messages, testing them, revising and testing again before eventually finalising them for distribution to the community. In public relations, the process isn’t as complex, but perhaps it should be? According to Microsoft, audiences now…
Keeping up with the conversations | FreeAgent 24/7
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Keeping up with the conversations is a regular article following up on our conversations with business leaders across Worcestershire which feature monthly in County Lifestyle and Leisure Magazine: a chance to catch up on the news with previous interviewees. You may remember Daniel Lewis and Gerard Smith from FreeAgent 24/7 who were Turning Worcestershire gold…
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