Networking with Sterling – an honest review

As seen in Sterling Networks’ magazine: Local pay-as-you-go PR Agency owner Ruby Edwards writes an honest review of what it’s like to attend Sterling as a guest – and how this has provided valuable insight into what becoming a member might mean.  “As someone who...

3 minutes with – Ray Gillespie

‘3 minutes with’ is our initiative to support positive communications, gain an insight into local businesses, learn from their experience and take away their top tips. This month, we hear from Ray Gillespie, Director at Worcester Web Studio. The talented...

If you have a small business it’s good to be thinking about PR

Companies often find comfort in paying large retainers and choosing larger PR Agencies. Mainly because of their stature and standing in the world of PR – it’s called gaining a marquee name. Their reputation goes before them and larger organisations can afford the...

Let’s get talking!

“The only thing worse than being talked about is not being talked about.” – Oscar Wild. Whilst being talked about is key to public relations, it’s really important to think about the tone of voice used whilst we’re talking. Even in these tough times, it’s...

Brand evolution

To demonstrate how brands develop and progress – in their own way, in their own time – we’ve used our own brand as an example. The You Do Better brand was born from an idea many years before trading and named because of a Maya Angelou quote:...

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