Synectics | Mike Forrester

This week’s word has been chosen by Mike Forrester, President of the Herefordshire & Worcestershire Chamber of Commerce: Synectics. a problem-solving technique which seeks to promote creative thinking, typically among small groups of people of diverse expertise....

Zeitgeist | Sharon Smith

This week’s word has been chosen by Sharon Smith, CEO Herefordshire & Worcestershire Chamber of Commerce: Zeitgeist. The word I’ve chosen is not one of mine, I stole it from our Policy Manager who used it in one of her reports, and I have to say it was a new...

What 3 words will define your business?

Words are powerful. It’s our key mode of communication, helping us to express our feelings and share thoughts of happiness, sadness and anger. Without words, we wouldn’t have been able to create the world around us, the reality we live in: we wouldn’t form thoughts or...

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