Invest in PR

In addition to video content, we predict that PR will be big in 2020. The cost of a few hours’ worth of work on editorial: pitched and published in the local press or a well-placed magazine, is far more cost-effective than advertising. Our pay-as-you-go approach makes it easy and affordable for businesses to try out public relations and see how it fits with their organisation.

At a recent business conference, Jo Fairley, owner of $100 million a year brand, Green & Black’s Chocolate, said:

Invest in PR because, along with excellent design work, PR underpins everything you do in business… PR is worth far more to you than a scattergun approach to advertising.

And we couldn’t agree more with one of UK’s leading female entrepreneurs. Jo was one of the UK’s youngest-ever magazine editors at the age of 23 and in 1991, became the co-founder of the much-loved Green & Black’s Chocolate. Jo was clear in her message about public relations being a lynchpin for her success.

Please give us a shout if you’d like to chat about public relations for you and your organisation in 2020.