Editorial: worth its weight in gold

A well written, well placed and well timed piece of editorial is worth it’s weight in gold. Well, cheaper than an advert anyway.

That’s what public relations can do for you and your business.

This is a timely piece of editorial, name-dropped into the most reputable of publications: with a readership of 33,000 people nationally, and paired with one of the industry’s leading brands.

Take a look at our work with Clouded Leopard Gin. A client of Cotswold Web, who we support with public relations, the You Do Better team wrote a case study as well as a press release for the gin company. The result was a targeted feature in The Caterer: the UK hospitality industry’s leading source of information for over 135 years. A weekly UK business magazine for hospitality professionals. It covers all areas of the hospitality industry providing news, analysis and features about senior industry professionals, businesses and trends.

Not only was the editorial featured in the top tier publication but also placed within their prime-time Christmas Drinks special, just below Fentimans and in the run-up to Christmas. This is a real win for Clouded Leopard Gin, Cotswold Web and You Do Better PR and demonstrates why public relations can be a very powerful marketing tool for you and your business.